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検索キーワード:(件名: Service industries Marketing)
該当件数:52件
Service management and marketing : managing the service profit logic / Christian Grönroos
4th ed. - Chichester : Wiley , c2015
図書 <BB13017958>
Advances in services marketing and management : research and practice
Vol. 1 (1992)-. - Greenwich, Conn. : JAI Press , c1992-
雑誌 <SB00949979>
The AMA handbook of marketing for the service industries / Carole A. Congram, editor, Margaret L. Friedman, associate editor
New York, NY : American Management Association , c1991
図書 <BB00144343>
Testing a conceptual framework for consumer service marketing / by John E.G. Bateson ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1978. - (Report / Marketing Science Institute ; no. 78-112)
図書 <BB00154035>
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - Basingstoke, Hampshire : Macmillan , 1995. - (Macmillan business)
図書 <BB00302185>
The essence of services marketing / Adrian Payne
New York : Prentice Hall , c1993. - (The essence of management series)
図書 <BB00239193>
Marketing in the service industries / edited by Gordon Foxall
London, England ; Totowa, NJ : F. Cass , 1985
図書 <BB00092171>
Towards a unifying marketing approach through service
Los Angeles ; London : SAGE , 2010. - (SAGE library of marketing ; . Service marketing / edited by Steve Baron ; v. 4)
図書 <BB12161401>
The development of ideas for the marketing of services
Los Angeles ; London : SAGE , 2010. - (SAGE library of marketing ; . Service marketing / edited by Steve Baron ; v. 1)
図書 <BB12161435>
A focus on customer experience and the changing roles of customers and consumers
Los Angeles ; London : SAGE , 2010. - (SAGE library of marketing ; . Service marketing / edited by Steve Baron ; v. 3)
図書 <BB12161451>
The creation of the sub-discipline of services marketing
Los Angeles ; London : SAGE , 2010. - (SAGE library of marketing ; . Service marketing / edited by Steve Baron ; v. 2)
図書 <BB12161505>
: pbk,: hard. - 2nd ed. - Basingstoke, Hampshire : Palgrave , 2003
図書 <BB10026254>
The invisible touch : the four keys to modern marketing / Harry Beckwith
New York : Warner Books , c2000
図書 <BB10028215>
Handbook of service marketing research / edited by Roland T. Rust, Ming-Hui Huang
: cased. - Cheltenham : E. Elgar , c2014
図書 <BB12882566>
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson
5th ed. - Boston, Mass. : Cengage Learning , c2017
図書 <BB13050310>
Services marketing / William Chitty ... [et al.]
2nd ed. - Docklands, Vic. : Oxford University Press , 2019
図書 <BB13095239>
Services / Andrew Hatcher
London : Cambridge Marketing Colleges , c2013. - (Cambridge marketing handbook)
図書 <BB12863674>
Managing service firms : the power of managerial marketing / Per Skålén
: hbk. - New York : Routledge , 2010. - (Routledge interpretive marketing research series ; 11)
図書 <BB13024011>
Services marketing : people, technology, strategy / Christopher Lovelock
4th ed., international ed. - Upper Saddle River, N.J. : Prentice Hall International , c2001
図書 <BB00510494>
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
5th ed., international ed. - Upper Saddle River, N.J. : Pearson Education International , c2004
図書 <BB10069082>
Services marketing / Christopher H. Lovelock
2nd ed.. - Englewood Cliffs, N.J. : Prentice Hall , c1991. - (The Prentice-Hall series in marketing)
図書 <BB00162451>
Services marketing : text, cases & readings / Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing)
図書 <BB00099807>
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985. - (Proceedings series / American Marketing Association)
図書 <BB00103465>
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
図書 <BB00170485>
Service revenue
Boulder, CO : Center for Service Marketing, Inc
電子ジャーナル <OJ00054381>
Journal of professional services marketing
-v. 21, no. 2 (2000). - New York, N.Y. : Haworth Press , -[2000]
電子ジャーナル <OJ00132035>
Managing services marketing : text and readings / John E.G. Bateson
3rd ed. - Fort Worth : Dryden Press , c1995
図書 <BB00301797>
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984. - (Proceedings series / American Marketing Association)
図書 <BB00103148>
The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan
pbk.. - Chicago, Ill. : American Marketing Association , 1987. - (Proceedings series / American Marketing Association)
図書 <BB00053993>
Marketing of services / [edited by] James H. Donnelly, William R. George
Chicago, Ill. : American Marketing Association , c1981. - (Proceedings series / American Marketing Association)
図書 <BB00078569>
Managing and marketing services in the 1990s / edited by Richard Teare with Luiz Moutinho and Neil Morgan
London ; New York : Cassell Educational Ltd. , 1993, c1990
図書 <BB00253600>
Services, marketing and management / Audrey Gilmore
: [pbk]. - London : SAGE , 2003
図書 <BB10030189>
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John
4th ed. - Mason, Ohio : South-Western/Cengage Learning , c2014
図書 <BB13024006>
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
International ed.. - 2nd ed. - Boston : Irwin/McGraw-Hill , c2000
図書 <BB00470950>
Services marketing quarterly
Vol. 22, no. 1 (2001)-. - Binghamton, N.Y. : Haworth Press , [2001]-. - [Abingdon] : Taylor & Francis Group
電子ジャーナル <OJ00054406>
Marketing in the service sector / John M. Rathmell
Cambridge, Mass. : Winthrop Publishers , c1974
図書 <BB00166930>
Service management and marketing : customer management in service competition / Christian Grönroos
3rd ed. - Chichester : Wiley , c2007
図書 <BB12582337>
Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta
2nd ed. - New Delhi : Oxford University Press , 2017. - (Oxford higher education)
図書 <BB13066383>
Winning in service markets : success through people, technology and strategy / Jochen Wirtz
: hardcover,: pbk. - New Jersey : World Scientific , c2017
図書 <BB13003197>
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock
: pbk. - 8th ed. - New Jersey ; Tokyo : World Scientific , c2016
図書 <BB12962519>
Services marketing : an annotated bibliography / by Raymond P. Fisk and Patriya S. Tansuhaj
pbk.. - Chicago, Ill. : American Marketing Assn. , 1985. - (Bibliography series (American Marketing Association))
図書 <BB00101965>
Principles of service marketing and management / Christopher Lovelock, Lauren Wright
2nd ed., international ed. - Upper Saddle River, N.J. : Pearson Education International , c2002
図書 <BB00538443>
Engineering for profit : successful marketing of high-tech products and systems / O. Judson Strock
Boca Raton, FL : C.R.C. Press , 1994
図書 <BB00285370>
Stayin' alive through '95 : how to thrive and not just survive : 9th Annual Services Marketing Conference, October 21-24, 1990
Chicago, Ill. : American Marketing Association , c1990. - (Proceedings series)
図書 <BB00173109>
Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings] / edited by Mary Jo Bitner, Lawrence A. Crosby
Chicago, Ill. : American Marketing Association , c1989. - (Proceedings series / American Marketing Association)
図書 <BB00153981>
The ICFAI journal of services marketing
[Hyderabad, India] : ICFAI University Press
電子ジャーナル <OJ00025925>
Marketing strategies for services : globalization, client-orientation, deregulation / edited by M.M. Kostecki
Oxford [England] ; New York : Pergamon Press , 1994
図書 <BB00279388>
Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott
: pbk. - 2nd ed. - Chichester : John Wiley , c2006
図書 <BB10228245>
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
hardback,: international ed. - 7th ed. - New York : McGraw-Hill Education , c2018
図書 <BB13024004>
Internet strategies for education markets : the Heller report
Vol. 1, no. 1 (July 1995)-. - Highland Park, IL : N.B. Heller & Associates , c1995-
電子ジャーナル <OJ00029744>