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検索キーワード:(件名: Marketing Case studies)
該当件数:95件
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan
: hardback,: pbk. - New Jersey : World Scientific , c2019
図書 <BB13227154>
Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews and Junsong Chen
: pbk. - London : Routledge , 2015, c2013. - (Routledge studies in international business and the world economy ; 55)
図書 <BB13227155>
A framework for marketing management / Philip Kotler, Kevin Lane Keller
: [pbk.]. - 6th ed., global ed. - Boston : Pearson , c2016
図書 <BB13105832>
Case studies in Japanese management / Parissa Haghirian, Philippe Gagnon
Singapore : World Scientific , c2011
図書 <BB13012160>
Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen, Chris Rowley
Amsterdam : Elsevier , c2015. - (Elsevier Asian studies series)
図書 <BB13205223>
Fundamentals of marketing / William J. Stanton
7th ed. - New York ; Tokyo : McGraw-Hill , c1984. - (McGraw-Hill series in marketing)
図書 <BB00321152>
Fundamentals of marketing / [by] William J. Stanton
4th ed. - Tokyo : McGraw-Hill Kogakusha , [c1975]. - (International student edition)
図書 <BB00187274>
Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
pbk.. - 4th ed. - Homewood, Ill. : R.D. Irwin , 1984. - (The Irwin series in marketing)
図書 <BB00211829>
Decisions in marketing : cases and text / Lawrence J. Ring ... [et al.]
Plano, Tex. : Business Publications , 1984
図書 <BB00002528>
Analysis and decision making : cases for marketing management / [by] H. Lee Mathews, Ira J. Dolich [and] David T. Wilson
[Englewood Cliffs, N.J. : Prentice-Hall , 1971]
図書 <BB00169763>
Cases in marketing : an administrative approach / Harry A. Lipson, John R. Darling
New York : John Wiley & Sons , c1971
図書 <BB00175635>
Cases in marketing : decisions, policies, strategies / [by] Richard R. Still [and] Clyde E. Harris, Jr
Englewood Cliffs, N.J. : Prentice-Hall , [1972]
図書 <BB00175637>
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr
4th ed. - Homewood, IL : Irwin , c1993. - (The Irwin series in marketing)
図書 <BB00253579>
Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr
Homewood, Ill. : R.D. Irwin , 1983. - (The Irwin series in marketing)
図書 <BB00057419>
Cases in marketing / Lawrence C. Lockley, Charles J. Dirksen
2 ed.. - Boston : Allyn and Bacon , 1959
図書 <BB10282884>
The marketing casebook : cases for analysis and planning / A.J. Proudman
London : Associated Business Press , 1980
図書 <BB00308180>
Strategy and management of industrial brands : business to business products and services / by Philippe Malaval ; with the collaboration of Christophe Bénaroya
: pbk. - Boston : Kluwer Academic , c2001
図書 <BB10062157>
Marketing management : a planning approach / G. David Hughes
Reading, Mass. : Addison-Wesley Pub. Co. , c1978. - (Addison-Wesley series in marketing)
図書 <BB00180316>
Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis
Rev. ed. - Homewood, Ill. : R. D. Irwin , 1976
図書 <BB00182197>
Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet
New York : Wiley , c1992
図書 <BB00197854>
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack
: pbk. - Thousand Oaks, Calif. : SAGE Publications , c2012
図書 <BB12630200>
Managing marketing linkages : text, cases, and readings / Frank V. Cespedes
Upper Saddle River, N.J. : Prentice Hall , c1996
図書 <BB00314672>
Marketing research : text and cases / K.L. McGown
Cambridge, Mass. : Winthrop Publishers , c1979
図書 <BB00202193>
International marketing : strategy and management / Colin Gilligan and Martin Hird
:pbk. - London ; Dover N.H. : Croom Helm , c1986
図書 <BB00026792>
Industrial marketing : cases and concepts / E. Raymond Corey
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1983
図書 <BB00057417>
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins
: hard bound,: international. - 2nd ed.. - New York : Macmillan , c1980
図書 <BB00057720>
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell
: pbk. - Los Angeles : Sage , 2007. - (Advanced marketing series)
図書 <BB10217913>
Marketing mistakes / Robert F. Hartley
: est.. - 3rd ed. - New York : Wiley , c1986
図書 <BB00220942>
Marketing mistakes and successes / Robert F. Hartley
: pbk. - 8th ed. - New York : Wiley , c2001
図書 <BB10028192>
Marketing strategies for services : globalization, client-orientation, deregulation / edited by M.M. Kostecki
Oxford [England] ; New York : Pergamon Press , 1994
図書 <BB00279388>
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
: pbk. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1995
図書 <BB00293399>
5th ed. - Boston : Allyn and Bacon , c1990
図書 <BB00119691>
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
Dallas : Business Publications , 1978
図書 <BB00175638>
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter
2nd ed. - Englewood Cliffs, N.J. : Prentice Hall , c1993
図書 <BB00234085>
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
Santa Barbara [Calif.] : Wiley , c1976. - (Wiley/Hamilton series in marketing)
図書 <BB00164311>
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
Boston : Irwin/McGraw-Hill , c1993. - (Irwin/McGraw-Hill series in marketing)
図書 <BB00253208>
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw
3rd ed. - Homewood, Ill. : R.D. Irwin , 1977
図書 <BB00196401>
Managing marketing : text, cases, and readings / Thomas V. Bonoma
New York : Free Press. - London : Collier Macmillan , c1984
図書 <BB00057345>
Case studies in international marketing / Arnold K. Weinstein, Kenneth H.F. Fargher
London : Edward Arnold , 1970
図書 <BB00175402>
Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk
Hinsdale, Ill. : Dryden Press , c1977
図書 <BB00179364>
The customer century : lessons from world-class companies in integrated marketing and communications / Anders Gronstedt
New York : Routledge , 2000
図書 <BB00480299>
Strategies for international industrial marketing : the management of customer relationships in European industrial markets / edited by Peter W. Turnbull and Jean-Paul Valla
London : Croom Helm , c1986
図書 <BB00069272>
Strategic marketing / David W. Cravens
4th ed. - Burr Ridge, Ill. : Irwin , c1994. - (The Irwin series in marketing)
図書 <BB00293496>
Boston : Allyn and Bacon , c1978
図書 <BB00300831>
The marketing paradigm : a guide for general managers / Paul R. Messinger
1st ed. - Cincinnati : South-Western College Pub. , c1995
図書 <BB00303000>
Management in marketing channels / Donald J. Bowersox ... [et al.]
New York : McGraw-Hill , c1980. - (McGraw-Hill series in marketing)
図書 <BB00139849>
Marketing for nonprofit organizations / Philip Kotler
Englewood Cliffs, N.J. : Prentice-Hall , c1975
図書 <BB00057635>
Organization strategy, a marketing approach / [by] E. Raymond Corey [and] Steven H. Star
Boston : Division of Research, Graduate School of Business Administration, Harvard University , 1971
図書 <BB00057361>
The IBM way : insights into the world's most successful marketing organization / by Buck Rodgers, with Robert L. Shook
: pbk. - 1st ed. - New York : Harper & Row , c1986
図書 <BB00005458>
Sport consumer behaviour : marketing strategies / Daniel C. Funk, Kostas Alexandris and Heath McDonald
: hbk,: pbk. - London : Routledge , 2016
図書 <BB13062651>