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該当件数:47件
Branding : a very short introduction / Robert Jones
: pbk. - Oxford : Oxford University Press , 2017. - (Very short introductions ; 527)
図書 <BB13029062>
Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll
: hardback. - 2nd ed. - Basingstoke, Hampshire : Palgrave Macmillan , 2015
図書 <BB13144190>
The journal of product & brand management
Bradford, West Yorkshire, England : MCB University Press
雑誌 <SB10032294>
World class brands / Chris Macrae
: U.S.. - Wokingham, England ; Reading, Mass. : Addison-Wesley , c1991
図書 <BB00219929>
Branding across borders : a guide to global brand marketing / James R. Gregory ; with Jack G. Wiechmann.
hc.. - Chicago, Ill. : McGraw-Hill , c2002
図書 <BB10028312>
The case for B2B branding : pulling away from the business to business pack / Bob Lamons
Mason, Ohio : Thomson , c2005
図書 <BB10218790>
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis
New York : Palgrave Macmillan , 2008
図書 <BB10310026>
The contagious commandments : ten steps to brand bravery / Paul Kemp-Robertson and Chris Barth
: [pbk.]. - [London] : Penguin Business , 2019, c2018
図書 <BB13108588>
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher
Lincolnwood, Ill. : NTC Business Books , c1993
図書 <BB00255879>
Brand power / edited by Paul Stobart
Basingstoke : Macmillan , 1994
図書 <BB00281567>
Brands : meaning and value in media culture / Adam Arvidsson
: hbk,: pbk. - London : Routledge , 2006
図書 <BB10202158>
Branding.com : online branding for marketing success / Deborah Kania
Chicago : NTC Business Books, in conjunction with the American Marketing Association , c2001
図書 <BB10028217>
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder
London : Kogan Page , 2003
図書 <BB10127606>
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig
図書 <BB10028441>
The best of branding : best practices in corporate branding / James R. Gregory
New York, N.Y. : McGraw-Hill , c2004
図書 <BB10026532>
Asian brand strategy : how Asia builds strong brands / Martin Roll
Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan , 2006
図書 <BB10218780>
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor
: cloth. - Chichester : Wiley , c2004
図書 <BB10068379>
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
New York : Free Press , c1999
図書 <BB10025979>
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer
Armonk, N.Y. : M.E. Sharpe , c2004
図書 <BB10028994>
Origination : the geographies of brands and branding / Andy Pike
: [hbk.],: [pbk.]. - Chichester : Wiley Blackwell , 2015. - (RGS-IBG book series)
図書 <BB12974457>
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
: cloth. - Chichester ; New York : John Wiley , c1998
図書 <BB00404656>
Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo
: hbk. - Basingstoke : Palgrave Macmillan , 2007
図書 <BB10230386>
Branding in retail financial services : capitalising on untapped value / Kaiser Associates
London : FT Finance , c1998
図書 <BB00424885>
Brand new justice : the upside of global branding / Simon Anholt
Oxford ; Tokyo : Butterworth-Heinemann , 2003
図書 <BB10030228>
Brand new justice : how branding places and products can help the developing world / Simon Anholt
Rev. ed. - London : Routledge , 2011, c2005
図書 <BB12866133>
Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald
: hardback,: Pbk. - Oxford : Oxford University Press , 2012
図書 <BB12599297>
Celebrity sells / Hamish Pringle
: paper. - Chichester : J. Wiley , c2004
図書 <BB10068459>
Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad
Basingstoke : Macmillan Business , 1999
図書 <BB10040908>
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder
New York ; London : McGraw-Hill , c2002
図書 <BB10121598>
Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty
New York : McGraw-Hill , 1997
図書 <BB00348999>
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis
New York : AMACOM , c1995
図書 <BB00291132>
The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson
London ; New York : McGraw-Hill , c1994. - (McGraw-Hill marketing for professionals)
図書 <BB00291231>
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal
: pbk. - Rev. ed. - Singapore : John Wiley & Sons (Asia) , 2001
図書 <BB10177437>
Warp-speed branding : the impact of technology on marketing / Agnieszka Winkler
New York : J. Wiley , c1999. - (Adweek books)
図書 <BB00462562>
Megabrands : how to build them, how to beat them / D. John Loden
Homewood, Ill. : Business One Irwin , c1992
図書 <BB00172152>
Buying in : the secret dialogue between what we buy and who we are / Rob Walker
1st ed. - New York : Random House , c2008
図書 <BB10275973>
Co-creating brands : brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt
: pbk. - London : Bloomsbury Business , 2019
図書 <BB13122383>
Penton insight
New York, NY : Penton Media
電子ジャーナル <OJ00046812>
Developing brands with qualitative market research / Jon Chandler and Mike Owen
London ; Thousand Oaks, CA : Sage , 2002. - (Qualitative market research ; v. 5)
電子書籍 <OB01028790>
Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan
London ; New York : Routledge , 1994. - (Comparative and international business ; . Modern histories)
図書 <BB00270816>
Think ASEAN! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan
Singapore : McGraw-Hill , c2007
図書 <BB10214237>
The green consumer supermarket guide / Joel Makower, with John Elkington and Julia Hailes
New York : Penguin Books , 1991
図書 <BB00225896>
Journal of product & brand management
Bradford, England : MCB University Press
電子ジャーナル <OJ00034135>
UK brand strategies : facing the competitive challenge / Alec Samways, Kate Whittome
London : Financial Times Business Information , c1994. - (A Financial Times management report)
図書 <BB00299343>
Brands, competition law and IP / edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
: hardback. - Cambridge : Cambridge University Press , 2015
図書 <BB12936457>
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
Singapore : Wiley & Sons (Asia) , 2002
図書 <BB10028366>
Brand strategy
London : Centaur Communications
電子ジャーナル <OJ00007597>