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検索キーワード:(件名: #Product management)
該当件数:87件
Successful product development : lessons from American and British firms / Axel Johne and Patricia Snelson
Oxford, UK ; Cambridge, Mass., USA : B. Blackwell , 1990
図書 <BB00134757>
Product management : strategy and organization / Edgar A. Pessemier
Santa Barbara : J. Wiley , c1977. - (Wiley/Hamilton series in marketing)
図書 <BB00208493>
Product policy and strategy / [by] David J. Luck
Englewood Cliffs, N.J. : Prentice-Hall , [1972]. - (Prentice-Hall foundations of marketing series)
図書 <BB00208503>
Advanced brand management : from vision to valuation / Paul Temporal
: cloth. - Singapore : J. Wiley (Asia) , c2002
図書 <BB10028345>
Product strategy and management / Michael Baker and Susan Hart
2nd ed. - Harlow ; Tokyo : Financial Times/Prentice Hall , 2007
図書 <BB10243919>
Design for Six Sigma as strategic experimentation : planning, designing, and building world-class products and services / H.E. Cook
Milwaukee, Wis. : ASQ Quality Press , 2005
図書 <BB10176752>
Produktmarketing : Entscheidungsgrundlage für Produktmanager / Udo Koppelmann
3. neubearbeitete Aufl. - Stuttgart : W. Kohlhammer , 1989
図書 <BB00168558>
The world's greatest brands / edited by Nicholas Kochan
Basingstoke : Macmillan. - [s.l.] : Interbrand , 1996
図書 <BB00327013>
Interpretive barriers to successful product innovation / by Deborah Dougherty
Cambridge, Mass. : Marketing Science Institute , 1989. - (Report / Marketing Science Institute ; no. 89-114)
図書 <BB00273371>
Enhancing the new product development process : a conference summary / prepared by Stephen J.S. Holden
Cambridge, Mass. : Marketing Science Institute , 1989. - (Report / Marketing Science Institute ; no. 89-122)
図書 <BB00273387>
Produktwerbung / Udo Koppelmann
Stuttgart : Kohlhammer , 1981
図書 <BB00360539>
Dynamic competitive strategy & product life cycles / [by] Chester R. Wasson
: pbk. - Rev. ed. - St. Charles, Ill. : Challenge Books , [1974]
図書 <BB00181845>
Product policy for industrial goods companies
[Boston : Graduate School of Business Administration, Harvard University] , c1955-c1975
図書 <BB00129888>
Product management : marketing in a changing environment / Raymond D. Hehman
Homewood, Ill. : Dow Jones-Irwin , c1984
図書 <BB00141263>
Product, service, strategy / Richard T. Hise
: pbk. - New York : Petrocelli, Charter , 1977. - (Priorities in marketing series)
図書 <BB00208514>
Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1992
図書 <BB00200055>
Product policy : concepts, methods, and strategy / Yoram J. Wind
est.. - Reading, Mass. : Addison-Wesley Pub. Co. , c1982. - (Addison-Wesley series in marketing)
図書 <BB00053834>
Developing products in half the time : new rules, new tools / Preston G. Smith, Donald G. Reinertsen
2nd ed.. - New York : John Wiley , c1998
図書 <BB10033137>
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz
Mason, Ohio : Thomson/South-Western , c2004
図書 <BB10039616>
Creating powerful brands : in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald
3rd ed. - Oxford ; Tokyo : Elsevier/Butterworth-Heinemann , 2003
図書 <BB10042696>
The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan
: uk,: us. - Basingstoke : Macmillan Business. - New York : New York University Press. - [S.l.] : Interbrand , 2000
図書 <BB10029911>
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]
London : Kogan Page , 2006
図書 <BB10239228>
Innovation management and new product development / Paul Trott
London : Pitman , 1998
図書 <BB00399631>
5., vollst. überarb. und erw. Aufl. - Berlin : Springer-Verlag , c1997
図書 <BB00337638>
Grundlagen des Produktmarketing : zum qualitativen Informationsbedarf von Produktmanagern / U. Koppelmann
Stuttgart ; Berlin ; Köln ; Mainz : Kohlhammer , 1978
図書 <BB00189686>
Integriertes Variantenmanagement : Bestimmung, Realisierung und Sicherung der optimalen Produktvielfalt / Peter J. Rathnow
Göttingen : Vandenhoeck & Ruprecht , c1993. - (Innovative Unternehmungsführung ; Bd. 20)
図書 <BB00283627>
The product manager's handbook : the complete product management resource / Linda Gorchels
2nd ed. - Lincolnwood, Ill. : NTC Business Books , c2000
図書 <BB00509540>
New-product diffusion models / edited by Vijay Mahajan, Eitan Muller, Yoram Wind
: alk. paper. - Boston : Kluwer Academic , c2000. - (International series in quantitative marketing ; 11)
図書 <BB00512989>
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
Oxford : Butterworth Heinemann , 2001. - (Chartered Institute of Marketing/Butterworth-Heinemann marketing series)
図書 <BB00530062>
Creative product development : a marketing approach to new product innovation and revitalisation / Bryan Andrews
London ; New York : Longman , 1975. - (Professional perspectives in marketing)
図書 <BB00162277>
Consumer product development
London : Longman , 1973
図書 <BB00153906>
Competitiveness through total cycle time : an overview for CEOs / by Philip R. Thomas with Kenneth R. Martin
New York : McGraw-Hill , c1990
図書 <BB00154976>
Managing product development / edited by Toshihiro Nishiguchi
New York : Oxford University Press , 1996
図書 <BB00325086>
The economics of product differentiation / edited by Jacques-François Thisse and George Norman
: set,v. 1,v. 2. - Aldershot, Hants, England ; Brookfield, Vt. : E. Elgar , 1994. - (The international library of critical writings in economics / series editor, Mark Blaug ; 37). - (An Elgar reference collection)
図書 <BB00276259>
An introduction to product planning and reliability management / D.N. Chorafas
London : Cassell , 1967
図書 <BB00181888>
Innovation and new product marketing / David F. Midgley
: pbk. - London : Croom Helm , c1977
図書 <BB00181935>
Product policy for consumer goods companies
[Boston : Graduate School of Business Administration, Harvard University] , c1959-c1976
図書 <BB00129886>
Product policy and management / Michael J. Baker, Ronald McTavish
: pbk. - London : Macmillan , 1976. - (Macmillan studies in marketing management)
図書 <BB00208497>
Environmental marketing : positive strategies for reaching the green consumer / Walter Coddington
New York : McGraw-Hill , c1993
図書 <BB00223658>
Marketing a new product : its planning, development, and control / Robert D. Hisrich, Michael P. Peters
Menlo Park, Calif. : Benjamin/Cummings Pub. Co. , c1978
図書 <BB00201838>
Multinational product management / edited by Warren J. Keegan and Charles S. Mayer
Chicago : American Marketing Association , c1977. - (Proceedings series / American Marketing Association)
図書 <BB00204084>
Multinational product management : poceedings: American Marketing Association/Marketing Science Institute: research workshop
Cambridge : Marketing Science Institute , 1976. - (Report / Marketing Science Institute ; no. 76-110)
図書 <BB00204096>
The product manager's field guide : practical tools, exercises, and resources for improved product management / Linda Gorchels
New York : McGraw-Hill , c2003
図書 <BB00579091>
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan
New York : John Wiley & Sons , c1999. - (Adweek books)
図書 <BB00440751>
Location of responsibility for product-policy decisions of United States-based multinational firms manufacturing consumer goods / Cyril M. Logar
New York : Arno Press , 1980, c1975. - (Multinational corporations : operations and finance)
図書 <BB00055242>
Beiträge zur Innovationspolitik / von Erhard Kantzenbach ... [et al.] ; herausgegeben von Josua Werner
Berlin : Duncker & Humblot , c1987. - (Schriften des Vereins für Socialpolitik : Gesellschaft für Wirtschafts- und Sozialwissenschaften ; n. F. Bd. 169)
図書 <BB00050826>
Product differentiation and non-price competition / Norman J. Ireland
Oxford ; New York : B. Blackwell , 1987
図書 <BB00010046>
Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II
Boston, Mass. : Harvard Business School Pub. , c2000. - (The Harvard business review book series)
図書 <BB10029923>
Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow
: hard. - Basingstoke : Palgrave Macmillan , 2002
図書 <BB10030113>
Market oriented product innovation : a key to survival in the third millennium / by Knut Holt
Boston : Kluwer Academic Publishers , c2002
図書 <BB10030145>