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検索キーワード:(件名: #Brand name products)
該当件数:113件
The world's greatest brands / Interbrand ; edited by Nicholas Kochan
Washington, N.Y. : New York University Press , 1997
図書 <BB10345792>
Harvard business review on brand management
Boston, Mass. : Harvard Business School Press , c1999. - (Harvard business review paperback books)
図書 <BB10026025>
Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling
: hbk,: pbk. - London : Routledge , 2006
図書 <BB10218783>
How to use advertising to build strong brands / edited by John Philip Jones
: cloth,: pbk. - Thousand Oaks, Calif. : Sage Publications , c1999
図書 <BB00450279>
Brand power / edited by Paul Stobart
Basingstoke : Macmillan , 1994
図書 <BB00281567>
Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth
London : Cyan Books , 2004. - (Great brand stories)
図書 <BB10210779>
Superbrands : an insight into 50 of the world's superbrands / [editor, Marcel Knobil ; author, Catherine Stewart]
Horsham, W. Sussex : Special Event Books , c1995
図書 <BB00373286>
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder
London : Kogan Page , 2003
図書 <BB10127606>
Brands : meaning and value in media culture / Adam Arvidsson
図書 <BB10202158>
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer
3rd ed. - London : Kogan Page , 2004
図書 <BB10072871>
The world's greatest brands / edited by Nicholas Kochan
Basingstoke : Macmillan. - [s.l.] : Interbrand , 1996
図書 <BB00327013>
Branding / Geoffrey Randall
London : Kogan Page , 1997. - (Marketing in action series / series editor, Norman Hart)
図書 <BB00358048>
Brands : the new wealth creators / edited by Susannah Hart and John Murphy ; foreword by Tom Blackett
: pbk. - Basingstoke : Macmillan. - [S.l.] : Interbrand , 1998
図書 <BB00362884>
World class brands / Chris Macrae
: U.S.. - Wokingham, England ; Reading, Mass. : Addison-Wesley , c1991
図書 <BB00219929>
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis
New York : Palgrave Macmillan , 2008
図書 <BB10310026>
4th ed. - London : Kogan Page , 2008
図書 <BB10343732>
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz
Mason, Ohio : Thomson/South-Western , c2004
図書 <BB10039616>
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
2nd ed. - Upper Saddle River, N.J. : Prentice Hall , c2003
図書 <BB10042656>
Creating powerful brands : in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald
3rd ed. - Oxford ; Tokyo : Elsevier/Butterworth-Heinemann , 2003
図書 <BB10042696>
What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater
2nd ed. - New York : M.E. Sharpe , c2003
図書 <BB10028470>
Branding across borders : a guide to global brand marketing / James R. Gregory ; with Jack G. Wiechmann.
hc.. - Chicago, Ill. : McGraw-Hill , c2002
図書 <BB10028312>
The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan
: uk,: us. - Basingstoke : Macmillan Business. - New York : New York University Press. - [S.l.] : Interbrand , 2000
図書 <BB10029911>
: pbk. - 2nd ed., international ed. - Upper Saddle River, N.J. : Prentice Hall , c2003
図書 <BB10213874>
The case for B2B branding : pulling away from the business to business pack / Bob Lamons
Mason, Ohio : Thomson , c2005
図書 <BB10218790>
Building strong brands / David A. Aaker
London : Pocket Books , 2010
図書 <BB12258164>
Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
New York : Free Press , c1997
図書 <BB00350494>
: pbk. - 3rd ed., Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall : Pearson Education International , c2008
図書 <BB10278419>
3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall , c2008
図書 <BB10315243>
The contagious commandments : ten steps to brand bravery / Paul Kemp-Robertson and Chris Barth
: [pbk.]. - [London] : Penguin Business , 2019, c2018
図書 <BB13108588>
Branding : a very short introduction / Robert Jones
: pbk. - Oxford : Oxford University Press , 2017. - (Very short introductions ; 527)
図書 <BB13029062>
Fetische des Konsums : Portraits klassischer Markenartikel / Willi Bongard
Hamburg : Nannen-Verlag , c1964. - (Die Zeit Bücher)
図書 <BB10298142>
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller
図書 <BB10339826>
Upper Saddle River, N.J. : Pearson Education/Prentice Hall , c2003
図書 <BB10042703>
The best of branding : best practices in corporate branding / James R. Gregory
New York, N.Y. : McGraw-Hill , c2004
図書 <BB10026532>
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor
: cloth. - Chichester : Wiley , c2004
図書 <BB10068379>
Brand new justice : the upside of global branding / Simon Anholt
Oxford ; Tokyo : Butterworth-Heinemann , 2003
図書 <BB10030228>
Brand new justice : how branding places and products can help the developing world / Simon Anholt
Rev. ed. - London : Routledge , 2011, c2005
図書 <BB12866133>
Pro logo : brands as a factor of progress / Michel Chevalier and Gérald Mazzalovo ; [translation, Joe LaCour]
Basingstoke, Hampshire : Palgrave Macmillan , 2004
図書 <BB10067617>
Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel
:,: pbk. - Hillsdale, N.J. : L. Erlbaum Associates , 1993. - (Advertising and consumer psychology)
図書 <BB00250747>
Asian brand strategy : how Asia builds strong brands / Martin Roll
Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan , 2006
図書 <BB10218780>
Marques et récits : la marque face à l'imaginaire culturel contemporain / Bruno Remaury
: pbk. - Paris : Regard : Institut français de la mode , c2004
図書 <BB12578143>
Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll
: hardback. - 2nd ed. - Basingstoke, Hampshire : Palgrave Macmillan , 2015
図書 <BB13144190>
Journal of brand management
London : Henry Stewart Publications. - London : Macmillan Publishers Ltd., part of Springer Nature
電子ジャーナル <OJ00031605>
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
Oxford : Butterworth Heinemann , 2001. - (Chartered Institute of Marketing/Butterworth-Heinemann marketing series)
図書 <BB00530062>
Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney
New York : AMACOM , c1999
図書 <BB00455527>
Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind
: pbk. - London : Kogan Page , 2005
図書 <BB10130823>
How brands become icons : the principles of cultural branding / Douglas B. Holt
Boston, Mass. : Harvard Business School Press , c2004
図書 <BB10076255>
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher
Lincolnwood, Ill. : NTC Business Books , c1993
図書 <BB00255879>
Zweigleisiger Vertrieb und unlauterer Wettbewerb
[Würzburg] : Dissertationsdruck Schön , 1970
図書 <BB00220343>
The fall of advertising and the rise of PR / Al Ries and Laura Ries
New York : HarperBusiness , c2002
図書 <BB00565482>