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検索キーワード:(書誌分類: HF6146.T42)
該当件数:9件
Texte und Bildrezeption bei TV-Werbespots : eine experimentelle Untersuchung zum Einfluss von Texten auf Bildwahrnehmung und Bildverarbeitung am Beispiel von Fernsehwerbung / Roland Schmitt
Frankfurt am Main ; New York : P. Lang , c1986. - (Europäische Hochschulschriften = Publications universitaires européennes = European university studies ; Reihe 1 . Deutsche Sprache und Literatur ; Bd. 951)
図書 <BB00099392>
Effects of television advertising on consumer socialization / by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant
[Cambridge, Mass.] : Marketing Science Institute , [1974?]. - (Report / Marketing Science Institute ; no. 74-111)
図書 <BB00147446>
The sponsor : notes on a modern potentate / Erik Barnouw
: pbk. - New York : Oxford University Press , 1978
図書 <BB00149452>
The American Trojan horse : U.S. television confronts Canadian economic and cultural nationalism / Barry Berlin
New York : Greenwood Press , 1990. - (Contributions to the study of mass media and communications ; no. 22)
図書 <BB00149774>
The effects of television clutter : an experimental investigation / Peter Webb, Michael L. Ray
[Stanford, Calif.] : Marketing Science Institute, Research Program , 1974. - (Report / Marketing Science Institute ; no. 74-112)
図書 <BB00182951>
Politics in public service advertising on television / David L. Paletz, Roberta E. Pearson, Donald L. Willis
New York : Praeger , 1977. - (Praeger special studies in U.S. economic, social, and political issues)
図書 <BB00208250>
Brought to you by : postwar television advertising and the American dream / Lawrence R. Samuel
: pbk. - Austin : University of Texas Press , 2001
図書 <BB10033723>
Best of 2004 : Clio gold plus
Princeton, N.J. : Films for the Humanities & Sciences , c2004
図書 <BB10208837>
The language of television advertising / Michael L.Geis
New York : Academic Press , 1982. - (Perspectives in neurolinguistics, neuropsychology, and psycholinguistics ; . a series of monographs and treatises)
図書 <BB00022626>