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検索キーワード:(書誌分類: HF5823)
該当件数:51件
The economics of advertising / edited by Kyle Bagwell
Cheltenham : Edward Elgar , c2001. - (The international library of critical writings in economics / series editor, Mark Blaug ; 136). - (An Elgar reference collection)
図書 <BB00532639>
Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi
: pbk,: hc. - Berlin ; New York : Mouton de Gruyter , 2002. - (Approaches to applied semiotics ; 4)
図書 <BB13123713>
Developing advertising with qualitative market research / Judith Wardle
London ; Thousand Oaks, CA : Sage , 2002. - (Qualitative market research ; 6)
電子書籍 <OB01028789>
How to advertise a retail store, including mail order advertising and general advertising : a complete and comprehensive manual for promoting publicity / by A.E. Edgar
Deposit, N.Y. : Outing Press , 1907
図書 <BB10243424>
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger
: hbk,: pbk. - Lanham, Md. : Rowman & Littlefield , c2000
図書 <BB00503588>
Deadly persuasion : why women and girls must fight the addictive power of advertising / Jean Kilbourne
New York : Free Press , c1999
図書 <BB00464454>
Provocateur : images of women and minorities in advertising / Anthony J. Cortese
: hbk,: pbk. - Lanham, Md. : Rowman & Littlefield Publishers , 1999. - (Postmodern social futures)
図書 <BB00443236>
Advertising and societies : global issues / Katherine Toland Frith and Barbara Mueller
New York : P. Lang , c2003. - (Digital formations ; v. 14)
図書 <BB10069062>
Advertising as multilingual communication / Helen Kelly-Holmes
: cloth. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan , 2004
図書 <BB10105123>
Advertising, theory and practice / by C.H. Sandage and Vernon Fryburger
5th ed. - Homewood, Ill. : R.D. Irwin , 1958
図書 <BB00162144>
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan
New York ; Tokyo : Prentice Hall , 1991
図書 <BB00163406>
The Practice of advertising / edited by Norman A. Hart and James O'Connor
London : Heinemann [for] the CAM Foundation and the Institute of Marketing , 1978
図書 <BB00166867>
International advertising : communicating across cultures / Barbara Mueller
Belmont : Wadsworth Pub. Co. , c1996
図書 <BB00312490>
Advertising worldwide : concepts, theories, and practice of international, multinational and global advertising / Marieke de Mooij
2nd ed. - New York : Prentice Hall , c1994
図書 <BB00274964>
Advertising : concept and copy / George Felton
Englewood Cliffs, N.J. : Prentice Hall , c1994
図書 <BB00290676>
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty
: pbk.. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall , c1995
図書 <BB00291225>
Advertising : its role in modern marketing / Dean M. Krugman ... [et al.]
8th ed. - Fort Worth : Dryden Press , c1994. - (The Dryden Press series in marketing)
図書 <BB00293505>
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
3rd ed. - Chicago : Irwin , c1995. - (The Irwin series in marketing)
図書 <BB00294598>
How to plan advertising / edited by Don Cowley
:pbk. - London : Cassell in association with the Account Planning Group , 1989
図書 <BB00303318>
Ogilvy on advertising / David Ogilvy
pbk.. - 1st Vintage Books ed. - New York : Vintage Books , 1985, c1983
図書 <BB00125463>
Advertising principles and problems / Charles J. Dirksen, Arthur Kroeger
3rd ed. - Homewood, Ill. : R.D. Irwin , 1968
図書 <BB00184214>
Advertising / Maurice I. Mandell
4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1984
図書 <BB00250168>
The new how to advertise / Kenneth Roman and Jane Maas
: pbk. - 1st ed. - New York : St. Martin's Press , 1992
図書 <BB00211770>
Advertising theory and practice / by C.H. Sandage and Vernon Fryburger
6th ed. - Homewood, Ill. : Richard D. Irwin , 1963
図書 <BB00238884>
Industrial advertising and publicity / [by] Norman A. Hart
2nd ed. - London : Associated Business Programmes , 1978
図書 <BB00194391>
M. A. M. E., market and media evaluation : the AIA handbook of advertising to business, industry, government, and the professions / editor in chief, Robert D. Schiller
[New York] ; London : Macmillan , c1969
図書 <BB00200612>
Advertising procedure / Otto Kleppner
5th ed. - Englewood Cliffs, N.J. : Prentice-Hall , [1966]
図書 <BB00220304>
The fall of advertising and the rise of PR / Al Ries and Laura Ries
New York : HarperBusiness , c2002
図書 <BB00565482>
Advertising techniques and management
Revised edition. - Homewood, Ill. : Richard D. Irwin Inc. , 1967
図書 <BB00107184>
Advertising, theory and practice / [by] C.H. Sandage [and] Vernon Fryburger
7th ed. - Homewood, Ill. : R.D. Irwin , 1967
図書 <BB00107187>
Advertising as a business force : a compilation of experience records / by Paul Terry Cherington
[New York] : Arno Press , 1976, [c1913]. - (Getting and spending)
図書 <BB00058087>
Psyching the ads : the case book of advertising : the methods and results of 180 advertisements / by Carroll Rheinstrom
New York : Arno Press , 1976 [c1929]. - (Getting and spending)
図書 <BB00058135>
Advertising : its role in modern marketing / [by] S. Watson Dunn
2nd ed. - New York : Holt, Rinehart and Winston , [1969]
図書 <BB00087158>
The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross
New York : Quorum Books , 1986
図書 <BB00090130>
What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater
2nd ed. - New York : M.E. Sharpe , c2003
図書 <BB10028470>
Advertising cultures / edited by Timothy deWaal Malefyt and Brian Moeran
: cloth,: pbk. - Oxford : Berg , 2003
図書 <BB10028490>
Advertising : a very short introduction / Winston Fletcher
pbk.,pbk.. - Oxford ; New York : Oxford University Press , 2010
電子書籍 <OB00023028>
Ad worlds : brands, media, audiences / Greg Myers
: hbk,: pbk. - London : Arnold , 1999
図書 <BB00404170>
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris
Plano, Tex. : Business Publications , 1983
図書 <BB00417859>
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
: International ed. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall , 1998
図書 <BB00367809>
Global advertising, attitudes and audiences / Tony Wilson
: hbk. - New York, N.Y. : Routledge , 2011. - (Routledge advances in management and business studies ; 44)
図書 <BB12441946>
Can't buy my love : how advertising changes the way we think and feel / Jean Kilbourne
: pbk. - New York : Touchstone , c1999
図書 <BB00540324>
: pbk. - 5th ed. - Lanham, Md. : Rowman & Littlefield , c2015
図書 <BB12886800>
Psyching the ads : the case book of advertising , the methods and results of 180 advertisements / by Carroll Rheinstrom
New York : Covici, Friede , 1929
図書 <BB00285490>
How many dollars for advertising / by Albert Wesley Frey
New York : Ronald Press , c1955
図書 <BB10330383>
Retail advertising and sales promotion / Charles M. Edwards, Jr., Russell A. Brown
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1959
図書 <BB10330368>
Lane's advertising administration
3th ed. / by N.T. Sandbrook and L. Livesey. - London : Butterworths , 1962
図書 <BB10330888>
Advertising / by Albert Wesley Frey
2nd ed.. - New York : Ronald Press , 1953
図書 <BB10330902>
How advertising works : the role of research / edited by John Philip Jones
: hbk,: pbk. - Thousand Oaks, Calif. : Sage Publications , c1998
図書 <BB00399645>
The advertising handbook / Sean Brierley
: hbk,: pbk. - London ; New York : Routledge , 1995. - (Media practice)
図書 <BB00307173>