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検索キーワード:(書誌分類: HF5821)
該当件数:41件
Don Juan ou Pavlov / Claude Bonnange, Chantal Thomas
1re publication. - Paris : Seuil , c1987. - (Points ; Essais. 218)
図書 <BB00161804>
The management of promotion : consumer behavior and demand stimulation / [by] Edward L. Brink [and] William T. Kelley
Englewood Cliffs, N.J. : Prentice-Hall , [1963]
図書 <BB00288704>
Hidden myth : structure & symbolism in advertising / Varda Langholz Leymore
London : Heinemann Educational , 1975
図書 <BB00161489>
Advertising and democracy in the mass age / Terence H. Qualter
London : Macmillan in association with the London School of Economics and Political Science , 1991
図書 <BB00163619>
In defense of advertising : arguments from reason, ethical egoism, and laissez-faire capitalism / Jerry Kirkpatrick
Westport, Conn. : Quorum Books , 1994
図書 <BB00278521>
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage
:pbk. - Cincinnati : South-Western Pub. , 1986
図書 <BB00300053>
Promotional culture : advertising, ideology and symbolic expression / Andrew Wernick
: pbk. - London ; Newbury Park : Sage Pub. , 1991. - (Theory, culture and society)
図書 <BB00178762>
Contemporary advertising / Courtland L. Bovée, William F. Arens
4th ed. - Homewood, IL : Irwin , c1992. - (The Irwin series in marketing)
図書 <BB00185034>
Issues in the economics of advertising / [by] Julian L. Simon
Urbana : University of Illinois Press , [1970]
図書 <BB00130461>
Scientific advertising / [by] Claude Hopkins
New York : Crown , [c1966]. - (A Chelsea House book)
図書 <BB00213021>
Strategy in advertising
New York : Harcourt, Brace & World , c1967. - (The Harbrace series in business and economics)
図書 <BB00215003>
Reading ads socially / Robert Goldman
: hbk.,: pbk.. - London ; New York : Routledge , 1992
図書 <BB00217349>
Advertising / William M. Weilbacher
2nd ed. - New York : Macmillan. - London : Collier Macmillan , c1984
図書 <BB00236694>
Measuring advertising effectiveness : selected readings / Edited for the American Marketing Association by John J. Wheatley
Homewood, Ill. : R.D. Irwin , 1969. - (AMA reprint series)
図書 <BB00202659>
Advertising as communication / Gillian Dyer
: pbk.. - London ; New York : Methuen , 1982. - (Studies in communication / general editor, John Fiske)
図書 <BB00221201>
Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith
New York : Peter Lang , c1997. - (Counterpoints : studies in the postmodern theory of education ; vol. 54)
図書 <BB00430722>
Advertising and economic behaviour / Keith Cowling ... [et al.]
London : Macmillan , 1975
図書 <BB00102389>
New York : Macmillan. - London : Collier Macmillan , c1979
図書 <BB00106959>
Advertising in contemporary society : perspectives toward understanding / by Kim B. Rotzoll, James E. Haefner, Charles H. Sandage
Columbus, Ohio : Grid , c1976. - (Grid series in advertising and journalism)
図書 <BB00107003>
Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter
New York : Praeger , 1980
図書 <BB00107181>
Advertising's hidden effects : manufacturers' advertising and retail pricing / Mark S. Albion
Boston, Mass. : Auburn House Pub. Co. , c1983
図書 <BB00026805>
The economic effects of advertising / Neil H. Borden
[New York] : Arno Press , 1976, [c1942]. - (Getting and spending)
図書 <BB00057629>
Advertising and competition : theory, measurement, fact / [by] James M. Ferguson
Cambridge, Mass. : Ballinger Pub. Co. , [1974]
図書 <BB00058100>
Our master's voice : advertising / by James Rorty
[New York] : Arno Press , 1976. - (Getting and spending)
図書 <BB00058137>
Advertising principles / Daniel Starch
New York : Arno Press , 1978, [c1927]. - (A Century of marketing)
図書 <BB00058149>
Advertising research / Percival White
図書 <BB00058157>
The economics of advertising / Richard Schmalensee
Amsterdam : North-Holland Pub. Co. , 1972. - (Contributions to economic analysis ; 80)
図書 <BB00058243>
Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger
: cloth. - Armonk, N.Y. : M.E. Sharpe , c2006
図書 <BB10283619>
Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson
: pbk. - Chichester, West Sussex : Wiley-Blackwell , 2011
図書 <BB12290857>
Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt and Robert J. Morais
: hardback. - English ed. - London : Berg , 2012
図書 <BB12443333>
Principles of advertising / by Daniel Starch
Chicago : A.W. Shaw , 1923
図書 <BB00255383>
The language of advertising / edited by Guy Cook
: set - v. 4. - London : Routledge , 2008. - (Major themes in English studies)
図書 <BB10245536>
Advertising / Mara Einstein
: pbk. - New York : Oxford University Press , c2017. - (What everyone needs to know)
図書 <BB13040581>
Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan
: pbk. - Rev. English language ed. - London ; New York : Routledge , 1991. - (A Comedia book)
図書 <BB00163830>
Understains : the sense and seduction of advertising / by Kathy Myers
: pbk. - London : Comedia Pub. Group , 1986. - (Comedia series ; no. 31)
図書 <BB00322493>
Buy this book : studies in advertising and consumption / edited by Mica Nava ... [et al.]
: hbk,: pbk. - London ; New York : Routledge , 1997
図書 <BB00326162>
Global and multinational advertising / edited by Basil G. Englis
: pbk. - Hillsdale, N.J. : Lawrence Erlbaum Associates , 1994. - (Advertising and consumer psychology)
図書 <BB00285956>
Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris
: cl. - Mahwah, N.J. : L. Erlbaum Associates , 1997. - (Advertising and consumer psychology)
図書 <BB00348633>
Decoding advertisements : ideology and meaning in advertising / [by] Judith Williamson
: hbk,: pbk. - London : Boyars : Distributed by Calder and Boyars , 1978. - (Ideas in progress)
図書 <BB00106381>
Principles of advertising : a global perspective / Monle Lee, Carla Johnson
New York : Haworth Press , c1999. - (Haworth marketing resources)
図書 <BB10028152>
Decoding advertisements : ideology and meaning in advertising / Judith Williamson
: pbk. - [Enl. ed]. - London : Marion Boyars : Distributed in the USA by Consortium Book Sales , 1995. - (Ideas in progress)
図書 <BB12256173>