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検索キーワード:(書誌分類: 658.8/27)
該当件数:38件
Strategy and management of industrial brands : business to business products and services / by Philippe Malaval ; with the collaboration of Christophe Bénaroya
: pbk. - Boston : Kluwer Academic , c2001
図書 <BB10062157>
Pro logo : brands as a factor of progress / Michel Chevalier and Gérald Mazzalovo ; [translation, Joe LaCour]
Basingstoke, Hampshire : Palgrave Macmillan , 2004
図書 <BB10067617>
How brands become icons : the principles of cultural branding / Douglas B. Holt
Boston, Mass. : Harvard Business School Press , c2004
図書 <BB10076255>
Megabrands : how to build them, how to beat them / D. John Loden
Homewood, Ill. : Business One Irwin , c1992
図書 <BB00172152>
Driving brand value : using integrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty
New York : McGraw-Hill , 1997
図書 <BB00348999>
Brands : the new wealth creators / edited by Susannah Hart and John Murphy ; foreword by Tom Blackett
: pbk. - Basingstoke : Macmillan. - [S.l.] : Interbrand , 1998
図書 <BB00362884>
World class brands / Chris Macrae
: U.S.. - Wokingham, England ; Reading, Mass. : Addison-Wesley , c1991
図書 <BB00219929>
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher
Lincolnwood, Ill. : NTC Business Books , c1993
図書 <BB00255879>
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell
New York : Penguin Books , 2003. - (Penguin books ; . Business/Marketing)
図書 <BB00571350>
The public accepts : stories behind famous trade-marks, names, and slogans / Isaac E. Lambert
[New York] : Arno Press , 1976, c1941. - (Getting and spending)
図書 <BB00057638>
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis
New York : Palgrave Macmillan , 2008
図書 <BB10310026>
The world's greatest brands / Interbrand ; edited by Nicholas Kochan
Washington, N.Y. : New York University Press , 1997
図書 <BB10345792>
Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid
: hbk. - New York : Routledge , 2010. - (Routledge international studies in business history ; 19)
図書 <BB12206881>
The best of branding : best practices in corporate branding / James R. Gregory
New York, N.Y. : McGraw-Hill , c2004
図書 <BB10026532>
Brand new justice : the upside of global branding / Simon Anholt
Oxford ; Tokyo : Butterworth-Heinemann , 2003
図書 <BB10030228>
Moment of truth : redefining the CEO's brand management agenda / Andreas Bauer ... [et al.]
Basingstoke : Palgrave Macmillan , 2006
図書 <BB10159043>
Brands : meaning and value in media culture / Adam Arvidsson
: hbk,: pbk. - London : Routledge , 2006
図書 <BB10202158>
Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling
図書 <BB10218783>
The case for B2B branding : pulling away from the business to business pack / Bob Lamons
Mason, Ohio : Thomson , c2005
図書 <BB10218790>
Landscape and branding : the promotion and production of place / Nicole Porter
: hbk. - London : Routledge , 2016. - (Routledge research in landscape and environmental design)
図書 <BB12937346>
Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind
3rd ed. - London : Kogan Page , 2007
図書 <BB12239967>
Brand journalism / Andy Bull
: pbk,: hbk. - London : Routledge , 2013
図書 <BB12677535>
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
: pbk. - 3rd ed., Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall : Pearson Education International , c2008
図書 <BB10278419>
3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall , c2008
図書 <BB10315243>
Brand new justice : how branding places and products can help the developing world / Simon Anholt
Rev. ed. - London : Routledge , 2011, c2005
図書 <BB12866133>
Crafting the perfect name : the art and science of naming a company or product / George Burroughs Blake & Nancy Blake-Bohné
Chicago, Ill. : Probus Pub. Co. , c1991. - (The Entrepreneur's guide series)
図書 <BB00291061>
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
: hbk. - Abingdon : Routledge , 2016. - (Routledge companions). - (Routledge companions in business, management and accounting)
図書 <BB12994309>
Warp-speed branding : the impact of technology on marketing / Agnieszka Winkler
New York : J. Wiley , c1999. - (Adweek books)
図書 <BB00462562>
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan
New York : John Wiley & Sons , c1999. - (Adweek books)
図書 <BB00440751>
Building strong brands / David A. Aaker
New York : Free Press , c1996
図書 <BB10042561>
2nd ed. - Upper Saddle River, N.J. : Prentice Hall , c2003
図書 <BB10042656>
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
New York : Free Press , c1999
図書 <BB10025979>
Harvard business review on brand management
Boston, Mass. : Harvard Business School Press , c1999. - (Harvard business review paperback books)
図書 <BB10026025>
Branding.com : online branding for marketing success / Deborah Kania
Chicago : NTC Business Books, in conjunction with the American Marketing Association , c2001
図書 <BB10028217>
: pbk. - 2nd ed., international ed. - Upper Saddle River, N.J. : Prentice Hall , c2003
図書 <BB10213874>
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
: cloth. - Chichester ; New York : John Wiley , c1998
図書 <BB00404656>
Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
New York : Free Press , c1997
図書 <BB00350494>
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
図書 <BB00168652>