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検索キーワード:(著者名に左の語を含む: #Zaltman Gerald)
該当件数:19件
Assessing progress on meeting MSI priorities / Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , c1991. - (Report / Marketing Science Institute ; no. 91-107)
図書 <BB00245605>
How customers think : essential insights into the mind of the market / Gerald Zaltman
Boston, Mass. : Harvard Business School Press , c2003
図書 <BB12220466>
Marketing, society, and conflict / Sidney J. Levy, Gerald Zaltman
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall , c1975. - (The Prentice-Hall series in economic institutions and social systems)
図書 <BB00183722>
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf
New York : Wiley , c1979. - (Theories in marketing series)
図書 <BB00239018>
Readings in consumer behavior : individuals, groups, and organizations / edited by Melanie Wallendorf, Gerald Zaltman
図書 <BB00210010>
Organizational buying behavior / ed. Thomas V. Bonoma & Gerald Zaltman
Chicago : American Marketing Association , c1978
図書 <BB00053940>
Strategies for planned change / Gerald Zaltman, Robert Duncan
New York : Wiley , c1977
図書 <BB00050506>
The use of market research : an exploratory study of manager and researcher perspectives / by Gerald Zaltman & Rohit Deshpande
Cambridge : Marketing Science Institute , c1980. - (Report / Marketing Science Institute ; no. 80-115)
図書 <BB00256496>
The use of developmental and evaluative market research / by Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , 1989. - (Report / Marketing Science Institute ; no. 89-107)
図書 <BB00273393>
Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston
Cambridge, Mass. : Marketing Science Institute , c1977. - (Report / Marketing Science Institute ; no. 77-117)
図書 <BB00103464>
Theory construction in marketing : some thoughts on thinking / Gerald Zaltman, Karen LeMasters, Michael Heffring
est.. - New York : Wiley , c1982. - (Theories in marketing series)
図書 <BB00057619>
Metatheory and consumer research / [by] Gerald Zaltman, Christian R.A. Pinson [and] Reinhard Angelmar
New York : Holt, Reinhart and Winston , [1973]. - (Editors' series in marketing)
図書 <BB00058889>
Marketing scientific and technical information / edited by William R. King and Gerald Zaltman
Boulder, Colo. : Westview Press , 1979. - (Westview special studies in information management)
図書 <BB00086351>
Seeing the voice of the customer : the zaltman metaphor elicitation technique / Gerald Zaltman, Robin A. Higie
Cambridge, Mass. : Marketing Science Institute , c1993. - (Report / Marketing Science Institute ; no. 93-114)
図書 <BB00273235>
行動科学とマーケティング / ザルトマン著 ; 廣瀬芳弘, 来住元朗訳
東京 : 好学社 , 1971.12
図書 <BB00690859>
ハーバードで教えるマーケティング戦略 : 市場情報の有効活用 / ビンセント P.バラッバ, ジェラルド・ザルトマン著 ; 小林住彦, 林真理訳
東京 : 日本生産性本部 , 1992.3
図書 <BB00848486>
イノベーションと組織 / ジェラルド・ザルトマン, ロバート・ダンカン, ジョニー・ホルベック著 ; 首藤禎史, 伊藤友章, 平安山英成訳
東京 : 創成社 , 2012.5
図書 <BB12423479>
心脳マーケティング : 顧客の無意識を解き明かす / ジェラルド・ザルトマン著 ; 藤川佳則, 阿久津聡訳
東京 : ダイヤモンド社 , 2005.2. - (Harvard business school press)
図書 <BB10119133>
Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , c1993. - (Report / Marketing Science Institute ; no. 93-111)
図書 <BB00273360>