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検索キーワード:(著者名に左の語を含む: #Deshpande Rohit)
該当件数:5件
The use of market research : an exploratory study of manager and researcher perspectives / by Gerald Zaltman & Rohit Deshpande
Cambridge : Marketing Science Institute , c1980. - (Report / Marketing Science Institute ; no. 80-115)
図書 <BB00256496>
Analyzing corporate cultures in approaching the global marketplace / by Frederick E. Webster, Jr. and Rohit Deshpandé
Cambridge, Mass. : Marketing Science Institute , c1990. - (Report / Marketing Science Institute ; no. 90-111)
図書 <BB00167307>
Organizational culture and marketing : defining the research agenda / by Rohit Deshpande and Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1987. - (Report / Marketing Science Institute ; no. 87-106)
図書 <BB00104731>
Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1992. - (Report / Marketing Science Institute ; no. 92-100)
図書 <BB00245010>
Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , c1993. - (Report / Marketing Science Institute ; no. 93-111)
図書 <BB00273360>