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検索キーワード:(件名: #Market segmentation)
該当件数:33件
Market segmentation : theoretical and empirical dimensions / by Johan Arndt
: pbk. - Bergen : Universitetsforlaget , 1974
図書 <BB00201760>
Segmentation marketing : new methods for capturing business markets / John Berrigan and Carl Finkbeiner ; with contributions by Shel Feldman
New York : HarperBusiness , c1992
図書 <BB00204056>
Market segmentation / [by] Ronald E. Frank, William F. Massey [and] Yoram Wind
Englewood Cliffs, N.J. : Prentice-Hall , [1972]. - (Prentice-Hall international series in management)
図書 <BB00127018>
Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura
Boston : Kluwer Academic Publishers , c1998. - (International series in quantitative marketing)
図書 <BB00379796>
Markets from networks : socioeconomic models of production / Harrison C. White
Princeton : Princeton University Press , c2002
図書 <BB00536246>
Divide and conquer : target your customers through market segmentation / Harry Webber
: cloth. - New York : Wiley , c1998
図書 <BB10062125>
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
: hardcover. - Boston, Mass. : Harvard Business School Press , c2005
図書 <BB10125269>
Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall
: pbk. - Basingstoke, Hampshire : Macmillan , 1995
図書 <BB00293328>
Strategic change : building a high performance organization / edited by Philip Sadler
Oxford, OX, UK ; Tarrytown, N.Y., U.S.A. : Pergamon , 1995
図書 <BB00301205>
Readings in market segmentation / [edited by] Donald W. Scotton & Ronald L. Zallocco
Chicago, Ill. : American Marketing Association , c1980
図書 <BB00256165>
Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behaviour / Art Weinstein
Rev. ed. - Chicago, Ill. ; Cambridge, England : Probus Publishing , c1994
図書 <BB00266304>
Market segmentation; concepts and applications / edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley
New York : Holt, Rinehart and Winston , [1972]. - (Holt, Rinehart and Winston marketing series)
図書 <BB00201762>
Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro
: pbk. - Lexington, Mass. : Lexington Books , c1983
図書 <BB00058275>
Handbook of niche marketing : principles and practice / Tevfik Dalgic, editor
alk. paper - pbk. : alk. paper. - New York : Best Business Books, Haworth Reference Press , c2006
電子書籍 <OB01053412>
Target on the web
Boston, MA : IDC
電子ジャーナル <OJ00057831>
Internal marketing : your company's next stage of growth / Dennis J. Cahill
New York : Haworth Press , c1996. - (Haworth marketing resources)
図書 <BB00314671>
How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill
: pbk,: hardcover. - New York : Haworth Press , c1997. - (Haworth marketing resources)
図書 <BB00360084>
Labor market segmentation : 1970 to 2000 / edited by Michael Reich
Cheltenham : E. Elgar , c2008. - (The international library of critical writings in economics / series editor, Mark Blaug ; 230 . Segmented labor markets and labor mobility ; v. 1). - (An Elgar reference collection)
図書 <BB10290615>
Flexibility, monopsony and the new labor market segmentation / edited by Michael Reich
Cheltenham : E. Elgar , c2008. - (The international library of critical writings in economics / series editor, Mark Blaug ; 230 . Segmented labor markets and labor mobility ; v. 2). - (An Elgar reference collection)
図書 <BB10290616>
Multicultural marketing : selling to the new America / Alfred L. Schreiber, with Barry Lenson
Chicago, Ill. : NTC Business Books , c2001
図書 <BB10030032>
Marketing and multicultural diversity / edited by C.P. Rao
Aldershot, England ; Burlington, Vt. : Ashgate , c2006. - (New perspectives in marketing)
図書 <BB10218806>
Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis
pbk.. - London ; New York : Routledge , 2000
電子書籍 <OB01053552>
Latinos, Inc. : the marketing and making of a people / Arlene Dávila
: pbk. - Berkeley : University of California Press , c2001
図書 <BB00533944>
Market segmentation by consumer perception : a case study / Jorge F. González-Arce
Ann Arbor : University Microfilms International , [1977]
図書 <BB00201770>
Strategic precision : improving performance through organizational efficiency / Bengt Karlöf ; translated by Alan J. Gilderson
English language ed. - Chichester ; New York : Wiley , 1993
図書 <BB00270864>
Models of buyer behavior : conceptual, quantitative, and empirical / [edited by] Jagdish N. Sheth
New York : Harper & Row , [1974]. - (Harper & Row's series in marketing management)
図書 <BB00057672>
Niche envy : marketing discrimination in the digital age / Joseph Turow
: pbk. - 1st MIT Press pbk. ed. - Cambridge, Mass. : MIT Press , 2008
図書 <BB10277484>
Marketing and consumer identity in multicultural America / Marye C. Tharp
: cloth,: pbk. - Thousand Oaks, Calif. : Sage Publications , c2000
図書 <BB10029979>
Lincoln, Inc. : selling the sixteenth president in contemporary America / Jackie Hogan
: cloth. - Lanham : Rowman & Littlefield Publishers , c2011
図書 <BB12414614>
Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson
: cloth. - New York : Columbia University Press , c2004. - (Popular cultures, everyday lives)
図書 <BB10089390>
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
Lincolnwood, Ill. : NTC Business Books in association with the American Marketing Association , c1992
図書 <BB00242392>
Beyond industrial dualism : market and job segmentation in the new economy / Thierry J. Noyelle
Boulder, Colo. : Westview Press , 1987. - (Conservation of Human Resources studies in the new economy)
図書 <BB00059459>
Consumer behaviour in Asia / Hellmut Schütte with Deanna Ciarlante
Basingstoke : Macmillan , 1998. - (Macmillan business ; . International marketing series)
図書 <BB00408353>