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検索キーワード:(書誌分類: 659.1)
該当件数:94件
Advertising and integrated brand promotion / Thomas Clayton O'Guinn ... [et al.]
8th ed. - Boston, Mass. : Cengage , c2019
図書 <BB13035907>
Unpacking creativity : the power of figurative communication in advertising / Paula Pérez Sobrino, Jeannette Littlemore, Samantha Ford
: hardback. - Cambridge : Cambridge University Press , 2021
図書 <BB13172265>
Principles of advertising / advisory editor: Woodrow Wirsig
New York : Pitman , 1967
図書 <BB00208483>
Advertising : a general introduction
2nd ed. revised and edited by John Braun. - London : Published on behalf of the Institute of Practitioners in Advertising by Business Publications , 1967
図書 <BB00220228>
Advertising - creative communication with consumers / Harry Walker Hepner
4th ed., a rev. of Modern advertising, 3rd ed. - New York : McGraw-Hill , [c1964]
図書 <BB00238861>
Humor in advertising and how to make it pay / Don Herold
New York : McGraw-Hill , 1963
図書 <BB00194756>
Advertising : a very short introduction / Winston Fletcher
Oxford : Oxford University Press , 2010. - (Very short introductions ; 234)
図書 <BB12162745>
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott
Oxford : Oxford University Press , 2001
図書 <BB10028252>
The attention economy and how media works : simple truths for marketers / Karen Nelson-Field
[Singapore] : Palgrave Macmillan , c2020
図書 <BB13128456>
Positioning : the battle for your mind / Al Ries, Jack Trout
New York ; Tokyo : McGraw-Hill , c2001
図書 <BB13082295>
Advertising procedure / by Otto Kleppner
4th ed. - New York : Prentice-Hall : Bailey & Swinfen , 1950
図書 <BB10330881>
Modern advertising : practices and principles / Harry Walker Hepner
3rd ed. - New York ; London : McGraw-Hill , 1956
図書 <BB10330556>
Advertising : a new approach / Walter Taplin
London : Hutchinson , 1960
図書 <BB10335212>
Teach yourself advertising and publicity / by Peter Chandor
New and rev. ed. - London : The English Universities Press , 1958. - (Teach yourself books)
図書 <BB10330395>
Advertising / Mara Einstein
: pbk. - New York : Oxford University Press , c2017. - (What everyone needs to know)
図書 <BB13040581>
Advertising and promotion : communicating brands / Chris Hackley
: pbk. - London ; Thousand Oaks, Calif. : Sage Publications , 2005
図書 <BB10102752>
Hidden myth : structure & symbolism in advertising / Varda Langholz Leymore
London : Heinemann Educational , 1975
図書 <BB00161489>
Advertising, theory and practice / by C.H. Sandage and Vernon Fryburger
5th ed. - Homewood, Ill. : R.D. Irwin , 1958
図書 <BB00162144>
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan
New York ; Tokyo : Prentice Hall , 1991
図書 <BB00163406>
International advertising : communicating across cultures / Barbara Mueller
Belmont : Wadsworth Pub. Co. , c1996
図書 <BB00312490>
Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk
Dubuque, IA : Brown & Benchmark , c1992
図書 <BB00315115>
Advertising worldwide : concepts, theories, and practice of international, multinational and global advertising / Marieke de Mooij
2nd ed. - New York : Prentice Hall , c1994
図書 <BB00274964>
In defense of advertising : arguments from reason, ethical egoism, and laissez-faire capitalism / Jerry Kirkpatrick
Westport, Conn. : Quorum Books , 1994
図書 <BB00278521>
Advertising : concept and copy / George Felton
Englewood Cliffs, N.J. : Prentice Hall , c1994
図書 <BB00290676>
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty
: pbk.. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall , c1995
図書 <BB00291225>
Advertising : its role in modern marketing / Dean M. Krugman ... [et al.]
8th ed. - Fort Worth : Dryden Press , c1994. - (The Dryden Press series in marketing)
図書 <BB00293505>
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
3rd ed. - Chicago : Irwin , c1995. - (The Irwin series in marketing)
図書 <BB00294598>
How to plan advertising / edited by Don Cowley
:pbk. - London : Cassell in association with the Account Planning Group , 1989
図書 <BB00303318>
Produktwerbung / Udo Koppelmann
Stuttgart : Kohlhammer , 1981
図書 <BB00360539>
Ogilvy on advertising / David Ogilvy
pbk.. - 1st Vintage Books ed. - New York : Vintage Books , 1985, c1983
図書 <BB00125463>
The Political economy of advertising / edited by David G. Tuerck
: pbk. - Washington : American Enterprise Institute for Public Policy Research , [c1978]. - (AEI symposia ; 78A)
図書 <BB00126231>
Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris
[Cambridge, Mass.] : Marketing Science Institute , 1974. - (Report / Marketing Science Institute ; no. 74-103)
図書 <BB00178852>
Advertising principles and problems / Charles J. Dirksen, Arthur Kroeger
3rd ed. - Homewood, Ill. : R.D. Irwin , 1968
図書 <BB00184214>
Contemporary advertising / Courtland L. Bovée, William F. Arens
4th ed. - Homewood, IL : Irwin , c1992. - (The Irwin series in marketing)
図書 <BB00185034>
Advertising / Maurice I. Mandell
4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1984
図書 <BB00250168>
The new how to advertise / Kenneth Roman and Jane Maas
: pbk. - 1st ed. - New York : St. Martin's Press , 1992
図書 <BB00211770>
Scientific advertising / [by] Claude Hopkins
New York : Crown , [c1966]. - (A Chelsea House book)
図書 <BB00213021>
Advertising / William M. Weilbacher
2nd ed. - New York : Macmillan. - London : Collier Macmillan , c1984
図書 <BB00236694>
Advertising and selling : principles of appeal and response / Harry L. Hollingworth
New York : Pub. for the Advertising Men's League of New York City [by] D. Appleton , 1923
図書 <BB00238809>
Advertising theory and practice / by C.H. Sandage and Vernon Fryburger
6th ed. - Homewood, Ill. : Richard D. Irwin , 1963
図書 <BB00238884>
Industrial advertising and publicity / [by] Norman A. Hart
2nd ed. - London : Associated Business Programmes , 1978
図書 <BB00194391>
Measuring advertising effectiveness : selected readings / Edited for the American Marketing Association by John J. Wheatley
Homewood, Ill. : R.D. Irwin , 1969. - (AMA reprint series)
図書 <BB00202659>
Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising / [by] George A. Flanagan
New York : McGraw-Hill Book Co , [1967]
図書 <BB00203707>
Advertising planning : mathematical models in advertising media planning / Dennis H. Gensch
Amsterdam : Elsevier Scientific Pub. Co. , 1973
図書 <BB00220298>
Advertising procedure / Otto Kleppner
5th ed. - Englewood Cliffs, N.J. : Prentice-Hall , [1966]
図書 <BB00220304>
Advertising as communication / Gillian Dyer
: pbk.. - London ; New York : Methuen , 1982. - (Studies in communication / general editor, John Fiske)
図書 <BB00221201>
히트상품・히트광고 / 카와다 타쿠 지음 ; 한국능률협회 옮김
서울 : 한국능률협회 , 1992
図書 <BB00579549>
Scientific space selection / Audit Bureau of Circulations
New York : Arno Press , 1976. - (America in two centuries, an inventory)
図書 <BB00571092>
Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1979. - (Report / Marketing Science Institute ; no. 79-115)
図書 <BB00103911>
New York : Macmillan. - London : Collier Macmillan , c1979
図書 <BB00106959>