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RT Book, Whole SR Print DC OPAC T1 The case for B2B branding : pulling away from the business to business pack A1 Lamons, Bob YR 2005 FD c2005 SP xi, 214 p. K1 Brand name products -- Marketing PB Thomson PP Mason, Ohio SN 0324398654 LA English (英語) CL LCC:HD69.B7 CL DC22:658.8/27 NO "American Marketing Association"--Spine NO Publisher on t.p. verso: Thomson/South-Western NO Includes bibliographical references (p. 207-209) and index NO 書誌ID=BB10218790; NCID=BA7638871X; LK https://doors.doshisha.ac.jp/opac/opac_details/?lang=0&amode=11&bibid=BB10218790 DS 同志社大学OPAC OL 30