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RT Book, Whole SR Print DC OPAC T1 Seeing the voice of the customer : the zaltman metaphor elicitation technique A1 Zaltman, Gerald A1 Higie, Robin A. A1 Marketing Science Institute YR 1993 FD c1993 SP 43 p. PB Marketing Science Institute PP Cambridge, Mass. LA English (英語) NO "Working paper"--T.p. NO Bibliography: p. 38-43 NO 叢書名=Report / Marketing Science Institute ; no. 93-114 NO 書誌ID=BB00273235; NCID=BA22686623; LK https://doors.doshisha.ac.jp/opac/opac_details/?lang=0&amode=11&bibid=BB00273235 DS 同志社大学OPAC OL 30