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RT Book, Whole SR Print DC OPAC T1 The IBM way : insights into the world's most successful marketing organization A1 Rodgers, F. G. (Francis G.) A1 Shook, Robert L., 1938- YR 1986 FD c1986 SP xiv, 235 p. K1 International Business Machines Corporation K1 Computers -- Marketing -- Case studies K1 Electronic office machines -- Marketing -- Case studies K1 Marketing -- Case studies ED 1st ed PB Harper & Row PP New York SN 0060155221 LA English (英語) CL LCC:HD9696.C64 CL DC19:338.7/61004/0973 NO Includes index NO 書誌ID=BB00005458; NCID=BA00324844; LK https://doors.doshisha.ac.jp/opac/opac_details/?lang=0&amode=11&bibid=BB00005458 DS 同志社大学OPAC OL 30