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RT Book, Whole SR Electronic DC OPAC T1 Advertising diversity : ad agencies and the creation of Asian American consumers A1 Shankar, Shalini 1972- YR 2015 FD 2015 VO pbk. : alk. paper K1 Advertising -- Social aspects -- United States K1 Asian American consumers -- United States K1 Asian Americans -- Race identity -- United States K1 Stereotypes (Social psychology) in advertising -- United States K1 Advertising agencies -- United States K1 Minorities in advertising -- United States PB Duke University Press PP Durham ; London SN 9780822358770 LA English (英語) CL LCC:HF5813.U6 CL DC23:659.1/042 NO Includes bibliographical references (pages 275-305) and index NO The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing. NO License restrictions may limit access NO 書誌ID=OB00849702; LK https://ebookcentral.proquest.com/lib/doshisha-ebooks/detail.action?docID=2007486 DS 同志社大学OPAC OL 30