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RT Book, Whole SR Electronic DC OPAC T1 Verbalised images : an investigation of associations and attitudes A1 Connor, Melanie YR 2014 FD 2014 VO ebook K1 Biotechnology -- Switzerland -- Public opinion -- Research -- Case studies K1 Biotechnology -- Public opinion -- Research -- Case studies PB SAGE Publications PP London SN 9781473950085 LA English (英語) CL LCC:TP248.23 CL DC23:660.6 NO Includes bibliographical references NO License restrictions may limit access NO In 2007, when Melanie Connor began her PhD study of public attitudes towards biotechnology in Switzerland, public perception of biotechnology had already been thoroughly investigated in other countries, for example, the United Kingdom and the United States. After thoroughly reviewing this literature, it became clear that a gap existed in the methods that had been used. This case study critically analyses the use of different methods to study attitudes and perception and includes an example of the use of log-linear models and correspondence analysis NO Specialized NO Description based on online resource; title from home page (viewed on November 19, 2015) NO 書誌ID=OB00846009; LK https://methods.sagepub.com/case/verbalised-images-an-investigation-of-associations-and-attitudes DS 同志社大学OPAC OL 30