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RT Book, Whole SR Electronic DC OPAC T1 The global public relations handbook : theory, research, and practice A1 Sriramesh, Krishnamurthy A1 Verčič, Dejan A1 Sriramesh, Krishnamurthy A1 Verčič, Dejan YR 2020 FD 2020 K1 Public relations -- Cross-cultural studies -- Handbooks, manuals, etc K1 Intercultural communication -- Handbooks, manuals, etc ED Third edition. PB Routledge PP New York, NY SN 9780367370138 SN 9781138043145 LA English (英語) CL LCC:HM1221 CL DC23:659.2 NO Includes bibliographical references and index NO License restrictions may limit access NO Summary: "In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"-- Provided by publisher NO 書誌ID=OB00825631; XISBN=9781315173290; LK https://ebookcentral.proquest.com/lib/doshisha-ebooks/detail.action?docID=5963818 DS 同志社大学OPAC OL 30