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RT Book, Whole SR Print DC OPAC T1 Co-branding : the science of alliance A1 Blackett, Tom A1 Boad, Robert W. YR 1999 FD 1999 SP xviii, 142 p., [8] p. of plates K1 Brand name products -- Marketing -- Management K1 Strategic alliances (Business) PB Macmillan Business PP Basingstoke SN 0333760891 LA English (英語) CL DC21:658.827 NO "Interbrand" NO Includes bibliographical references and index NO 書誌ID=BB10040908; NCID=BA4431990X; LK https://doors.doshisha.ac.jp/opac/opac_details/?lang=0&amode=11&bibid=BB10040908 DS 同志社大学OPAC OL 30