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The magazine from cover to cover / Sammye Johnson, Patricia Prijatel

データ種別 図書
版 2nd ed
出版者 New York : Oxford University Press
出版年 2007
大きさ xviii, 382 p., [15] p. of plates : ill. (some col.) ; 26 cm

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書誌ID BB10280865
本文言語 英語
一般注記 Includes bibliographical references and index
Summary: For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors
著者標目 *Johnson, Sammye, 1946-
Prijatel, Patricia, 1945-
件　名 LCSH:Periodicals -- Publishing -- United States  全ての件名で検索
LCSH:Journalism -- United States  全ての件名で検索
LCSH:American periodicals
LCSH:Magazine design
分　類 LCC:PN4734
DC22:070.1/750973
巻冊次 ISBN:9780195304176 ; XISBN:0195304179 RefWorks出力（各巻）
NCID BA87268083
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