| 1 |
Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski
New York : Wiley , 1970
|
| 2 |
Marketing communications : decision-making as a process of interaction between buyer and seller / Edgar Crane
2nd ed. - New York : Wiley , [1972]
|
| 3 |
Macro marketing : a social perspective / Reed Moyer
: pbk. - New York : Wiley , c1972
|
| 4 |
Price policies and practices : a source book in readings / Donald F. Mulvihill, Stephen Paranka
New York : Wiley , c1967
|
| 5 |
Consumer behavior and the behavioral sciences : theories and applications / edited by Steuart Henderson Britt
New York : John Wiley & Sons , 1966
|
| 6 |
The marketing channel : a conceptual viewpoint / Bruce E. Mallen
New York ; London : Wiley , c1967
|
| 7 |
Basic retailing : text and cases / [by] Ronald R. Gist
New York : Wiley , [1971]
|
| 8 |
Personal selling : behavioral science readings and cases / [compiled by] James H. Bearden
New York : Wiley , [1967]
|
| 9 |
The environment of marketing management : selections from the literature / [edited by] Robert J. Holloway [and] Robert S. Hancock
3d ed. - New York : Wiley , [1974]
|
| 10 |
International marketing : a comparative systems approach / David Carson
New York : John Wiley , [1967]
|
| 11 |
Marketing and social issues : an action reader / edited by John R. Wish and Stephen H. Gamble
: pbk. - New York : Wiley , c1971
|
| 12 |
Marketing communications : a behavioral approach to men, messages, and media
New York : J. Wiley , [1965]
|
| 13 |
Marketing Management
New York : Wiley , 1964
|
| 14 |
Science in marketing / George Schwartz, editor
New York : J. Wiley , c1965
|
