1 |
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
2nd ed. - New York : McGraw-Hill , c1984
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2 |
Consumer behavior : application of theory / John A. Howard
New York : McGraw-Hill , c1977
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3 |
Management in marketing channels / Donald J. Bowersox ... [et al.]
New York : McGraw-Hill , c1980
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4 |
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
pbk.. - New York ; Tokyo : McGraw-Hill , c1979
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5 |
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith
New York : McGraw-Hill , c1980
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6 |
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper
New York : McGraw-Hill , c1992
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7 |
Sales program management : formulation and implementation / Benson P. Shapiro
New York : McGraw-Hill , c1977
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8 |
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
4th ed. - New York : McGraw-Hill , c1993
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9 |
Managing the sales function / Thomas F. Stroh
New York : McGraw-Hill , c1978
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10 |
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith
2nd ed. - New York : McGraw-Hill , c1983
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11 |
Global marketing strategy / Susan P. Douglas, C. Samuel Craig
New York : McGraw-Hill , c1995
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12 |
Logistical management : the integrated supply chain process / Donald J. Bowersox, David J. Closs
New York : McGraw-Hill , c1996
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13 |
Fundamentals of marketing / William J. Stanton
7th ed. - New York ; Tokyo : McGraw-Hill , c1984
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