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The Irwin series in marketing

データ種別 図書
出版者 Homewood, Ill : R.D. Irwin

子書誌情報を非表示

1 Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr Homewood, Ill. : R.D. Irwin , 1983
2 Essentials of marketing / E. Jerome McCarthy ; with the assistance of A.A. Brogowicz Homewood, Ill. : R.D. Irwin , c1979
3 Contemporary advertising / Courtland L. Bovée, William F. Arens 4th ed. - Homewood, IL : Irwin , c1992
4 Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz pbk.. - 4th ed. - Homewood, Ill. : R.D. Irwin , 1984
5 Strategic logistics management / Douglas M. Lambert, James R. Stock 3rd ed. - Homewood, IL : Irwin , c1993
6 International marketing / Philip R. Cateora International ed. : pbk. - 8th ed. - Homewood, IL : Irwin , c1993
7 Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr 11th ed. - Homewood, Ill. : Irwin , c1993
8 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson 3rd ed. - Homewood, Ill. : Irwin , c1993
9 Modern retailing : theory and practice : intl. ed. - 6th ed. / J. Barry Mason, Morris L. Mayer, J.B. Wilkinson. - Homewood, IL : Irwin , c1993
10 Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr 4th ed. - Homewood, IL : Irwin , c1993
11 Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney 6th ed. - Chicago : Irwin , c1995
12 Strategic marketing / David W. Cravens 4th ed. - Burr Ridge, Ill. : Irwin , c1994
13 Retailing management / Michael Levy, Barton A. Weitz 2nd ed. - Chicago : Irwin , c1995
14 Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch 3rd ed. - Chicago : Irwin , c1995
15 Cases in product management / John A. Quelch Chicago : Irwin , c1995
16 Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter : international ed. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill , c1998

書誌詳細を非表示

書誌ID BB00001702
本文言語 英語
NCID BA0019742X
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