DOORS（同志社大学図書館）

Leveraging Japan : marketing to the new Asia / George Fields ... [et al.]
(The Jossey-Bass business & management series)

書誌ID	BB12387520
本文言語	英語
内容注記	The fourth rush From shoji screen to sheet glass : forces shaping the Japanese market The Japanese gateway to Asia Strategies for entering Japan and Asia From "tap water" marketing to tapping markets From power to finesse : segmentation, positioning, and branding Starting with the customer : developing products and services The discovery of value : pricing and promotion Good-bye to greetings : new rules of communications, advertising, and public relations The rise of cybermarketing Breaking the labyrinth : new rules of distribution Beyond bowing : new rules of customer satisfaction and value creation New rules of marketing research
一般注記	Other authors: Hotaka Katahira, Jerry Wind ; with Robert E. Gunther Includes bibliographical references (p. 295-311) and index
著者標目	*Fields, George, 1928- 片平, 秀貴(1948-) <カタヒラ, ホタカ> Wind, Jerry Gunther, Robert E., 1960-
件　名	LCSH:Marketing -- Japan 全ての件名で検索 LCSH:Marketing -- Asia 全ての件名で検索 LCSH:Consumers -- Japan -- Attitudes 全ての件名で検索 LCSH:Consumers -- Asia -- Attitudes 全ての件名で検索
分　類	NDC9:675 LCC:HF5415.12.J3 DC21:658.8/0095
巻冊次	ISBN:078794663X RefWorks出力（各巻）
NCID	BA45575541

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