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The Oxford Handbook of Strategy : Vol. I: Strategy Overview and Competitive Strategy
(Oxford Handbooks Ser)

データ種別 電子書籍
出版者 New York : Oxford University Press, Incorporated
出版年 April 2003

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URL オンライン

EB0451083


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書誌ID OB00158539
本文言語 英語
一般注記 License restrictions may limit access
Annotation The Oxford Handbook of Strategy is a two-volume set on the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers,graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective. The first section, 'Approaches to Strategy', covers thehistory of the field, economic and organizational approaches, as well as more recent technology and knowledge-based approaches. The second section, 'Strategic Analysis and Formulation', looks in more detail at different strategic methods, as well as broader issues of organizational learning andstrategy in service organizations
Scholarly & Professional Oxford University Press, Incorporated
著者標目 *Faulkner, David O 1938- Editor
Campbell, Andrew 1950 Aug. 3- Editor
件 名 FREE:Competition
FREE:Strategic Planning
FREE:Business & Economics -- Commerce  全ての件名で検索
FREE:Business & Economics -- Strategic Planning  全ての件名で検索
分 類 LCC:HD30.28
DC22:658.4/012
巻冊次 ISBN:9780198782551 RefWorks出力(各巻)
Trade Cloth ; ISBN:0198782551 ; PRICE:USD 199.00 Retail Price RefWorks出力(各巻)
資料種別 機械可読データファイル
所蔵情報へのリンク A strategy overview and competitive strategy / edited by David O. Faulkner and Andrew Campbell
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