The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh and Dejan Verčič
| データ種別 | 電子書籍 |
|---|---|
| 版 | Third edition. |
| 出版者 | New York, NY : Routledge |
| 出版年 | 2020 |
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| 書誌ID | OB00825631 |
|---|---|
| 本文言語 | 英語 |
| 一般注記 | Includes bibliographical references and index License restrictions may limit access Summary: "In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"-- Provided by publisher |
| 著者標目 | Sriramesh, Krishnamurthy Verčič, Dejan Sriramesh, Krishnamurthy Verčič, Dejan |
| 件 名 | LCSH:Public relations -- Cross-cultural studies -- Handbooks, manuals, etc
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LCSH:Intercultural communication -- Handbooks, manuals, etc 全ての件名で検索 |
| 分 類 | LCC:HM1221 DC23:659.2 |
| 巻冊次 | ISBN:9780367370138 RefWorks出力（各巻） ISBN:9781138043145 RefWorks出力（各巻） XISBN:9781315173290 RefWorks出力（各巻） |
| 資料種別 | 機械可読データファイル |
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※2020年8月16日以降