Media research methods : understanding metric and interpretive approaches / James A. Anderson
| データ種別 | 電子書籍 |
|---|---|
| 出版者 | Los Angeles, Calif. : SAGE Publications |
| 出版年 | c2012 |
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| 書誌ID | OB01044692 |
|---|---|
| 本文言語 | 英語 |
| 一般注記 | Includes bibliographical references (p. 418-426) and index Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing. License restrictions may limit access |
| 著者標目 | *Anderson, James A |
| 件 名 | LCSH:Mass media -- Research -- Methodology 全ての件名で検索 |
| 分 類 | LCC:P91.3 DC22:302.2301 |
| 巻冊次 | pbk. ; ISBN:9781412999564 RefWorks出力（各巻） pbk. ; ISBN:1412999561 RefWorks出力（各巻） |
| 資料種別 | 機械可読データファイル |
| 所蔵情報へのリンク | Media research methods : understanding metric and interpretive approaches / James A. Anderson ; : pbk |
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