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Contemporary strategy analysis / Robert M. Grant

データ種別 図書
11th ed.
出版者 Hoboken, NJ : Wiley
出版年 c2022
大きさ xi, 498, 7, 20 p. ; 26 cm

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ビジネス研究科 : pbk 336.1||G10544 221050647


ビジネス研究科 : pbk 336.1||G10544 221050648


ビジネス研究科 : pbk 336.1||G10544 221050649 Textbook Shelf

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書誌ID BB13205172
本文言語 英語
一般注記 Includes index
Summary: "Contemporary Strategy Analysis equips managers and students of management with the concepts, frameworks, and techniques needed to make better strategic decisions. My goal is a strategy text that reflects the dynamism and intellectual rigor of this fast-developing field and takes account of the strategy issues that companies face today. Contemporary Strategy Analysis endeavors to be both rigorous and relevant. While embodying the latest thinking in the strategy field, my goal is for the book to be accessible to students from different backgrounds and with varying levels of experience. I achieve this accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an emphasis on practicality. This eleventh edition maintains the book's focus on the essential tasks of strategy: identifying the sources of superior business performance and guiding the formulation and implementation of strategies that exploit these sources of superior performance. ...
著者標目  *Grant, Robert M., 1948- author
件 名 LCSH:Strategic planning
LCSH:Business planning
分 類 LCC:HD30.28
DC23:658.4/012
DC23:658.4012
巻冊次 : pbk ; ISBN:9781119815235 RefWorks出力(各巻)
NCID BC16722727
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