The Routledge handbook of tourism marketing / edited by Scott McCabe
| データ種別 | 電子書籍 |
|---|---|
| 出版者 | New York : Routledge, Taylor & Francis Group |
| 出版年 | 2014 |
書誌詳細を非表示
| 書誌ID | OB00581711 |
|---|---|
| 本文言語 | 英語 |
| 一般注記 | Includes bibliographical references and index License restrictions may limit access Summary: "The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part One deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part Two explores macromarketing and tourism; Part Three deals with strategic issues; Part Four addresses recent advances in research; Part Five focuses on developments in tourist consumer behaviour; Part Six looks at micromarketing; Part Seven moves on to destination marketing and branding issues; Part Eight looks at the influence of technological change on Tourism Marketing and Part Nine explores future directions. This timely book offers the reader a comprehensive synthesis of this sub discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management"-- Provided by publisher |
| 著者標目 | McCabe, Scott |
| 件 名 | LCSH:Tourism -- Marketing -- Handbooks, manuals, etc
全ての件名で検索
FREE:BUSINESS & ECONOMICS / Marketing / General FREE:TRAVEL / General |
| 分 類 | LCC:G155.A1 DC23:910.68/8 |
| 巻冊次 | hardback ; ISBN:9780415597036 RefWorks出力（各巻） ebk ; XISBN:9781315858265 RefWorks出力（各巻） |
| 資料種別 | 機械可読データファイル |
| 所蔵情報へのリンク | The Routledge handbook of tourism marketing / edited by Scott McCabe ; : hbk |
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