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Investigating companies' journey toward business model innovation through case study research / Cinzia Battistella, Elena Pessot

データ種別 電子ブック
出版者 London : SAGE Publications Ltd
出版年 2019

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URL オンライン

EB5709910


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書誌ID OB00841737
本文言語 英語
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This case study presents an overview of the main steps and challenges encountered in a qualitative, longitudinal investigation of how companies reconfigure and innovate their business models. A business model describes how a company is concretely realizing its long-term strategy, describing the choices for creating, delivering, and capturing value. The fast-changing nature and the increasing complexity of current competitive environments require companies to spend considerable effort into developing new solutions--and therefore innovating their business models--to remain competitive and succeed in the creation of added value. The methods case highlights the importance and the issues in the choice of approaches in qualitative research involving a multiple case study and a longitudinal perspective. We describe the decisions, steps, problems, and lessons learned throughout the phases of (1) research setting and selection of cases, (2) data collection, and (3) data analysis. The case allows us to shed light on the practical challenges that researchers have to face when analyzing the process of business model innovation, such as choosing proper cases; collecting and analyzing rich, temporal, and unstructured data from different companies; and drawing valuable insights from their analysis
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著者標目 *Battistella, Cinzia
Pessot, Elena
統一書名標目 SAGE Research Methods. Cases.
件 名 LCSH:Business planning -- Research -- Case studies  全ての件名で検索
LCSH:Strategic planning -- Research -- Case studies  全ての件名で検索
LCSH:Management -- Research -- Case studies  全ての件名で検索
分 類 LCC:HD30.28
DC:658.4012
巻冊次 ebook ; ISBN:9781526468680 ; PRICE:No price RefWorks出力(各巻)
資料種別 機械可読データファイル
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