DOORS（同志社大学図書館）

Marketing and managing tourism destinations / Alastair M. Morrison

配架場所	巻　次	請求記号	資料番号	状　態	コメント	予約	文庫区分	教員指定/教員執筆/多読	仮想書架
商学部	: pbk	689.3\|\|M10112	235000131						仮想書架		仮想書架

書誌ID	BB13222792
本文言語	英語
一般注記	Summary: "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"--Provided by publisher Includes bibliographical references and index
著者標目	*Morrison, Alastair M.
件　名	LCSH:Tourism -- Marketing 全ての件名で検索 LCSH:Tourism -- Management 全ての件名で検索
分　類	LCC:G155.A1 DC23:910.68/8
巻冊次	: pbk ; ISBN:9781032380698 RefWorks出力（各巻）
NCID	BD04624251

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