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Branded women in U.S. television : when people become corporations / Peter Bjelskou
(Critical studies in television)

Material Type Electronic Book
Publisher Lanham : Lexington Books
Year [2015]

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URL Online Resources

EB2160114


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Bibliography ID OB01030744
Text Language English
Other titles other title:Branded women in United States television
Notes Includes bibliographical references (pages 115-123) and index
Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion.
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Authors *Bjelskou, Peter
Subjects LCSH:Product placement in mass media -- Social aspects -- United States  All Subject Search
LCSH:Reality television programs -- United States -- History and criticism  All Subject Search
LCSH:Branding (Marketing) -- United States  All Subject Search
LCSH:Television advertising -- United States  All Subject Search
LCSH:Television broadcasting -- Social aspects -- United States  All Subject Search
LCSH:Women on television
Classification LCC:HF6146.P78
DC23:384.55/320820973
Vol cloth : alk. paper ; ISBN:9780739187937 Export RefWorks(Selected volume only)
electronic ; XISBN:9780739187944 Export RefWorks(Selected volume only)
Media type 機械可読データファイル
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