The magazine from cover to cover / Sammye Johnson, Patricia Prijatel
データ種別 | 図書 |
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版 | 2nd ed |
出版者 | New York : Oxford University Press |
出版年 | 2007 |
大きさ | xviii, 382 p., [15] p. of plates : ill. (some col.) ; 26 cm |
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配架場所 | 巻 次 | 請求記号 | 資料番号 | 状 態 | コメント | 予約 | 文庫区分 | 教員指定/教員執筆/多読 | 仮想書架 |
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社会学部 B1書庫 |
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053||J9580 | 082301336 |
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書誌ID | BB10280865 |
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本文言語 | 英語 |
一般注記 | Includes bibliographical references and index Summary: For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors |
著者標目 | *Johnson, Sammye, 1946- Prijatel, Patricia, 1945- |
件 名 | LCSH:Periodicals -- Publishing -- United States
全ての件名で検索
LCSH:Journalism -- United States 全ての件名で検索 LCSH:American periodicals LCSH:Magazine design |
分 類 | LCC:PN4734 DC22:070.1/750973 |
巻冊次 | ISBN:9780195304176 ; XISBN:0195304179 RefWorks出力(各巻) |
NCID | BA87268083 |
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