Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson
| Material Type | Books |
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| Publisher | Boston, Mass. : Harvard Business School Press |
| Year | c2004 |
| Size | xvii, 269 p. : ill. ; 24 cm |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | Reserve | Collection | Designated Book | V-Shelf |
|---|---|---|---|---|---|---|---|---|---|
| Business School [Kambaikan] |
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675||N9502 | 041051633 |
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| Bibliography ID | BB10068627 |
|---|---|
| Text Language | English |
| Notes | Includes index |
| Authors | *Nunes, Paul, 1963- Johnson, Brian, 1960- |
| Subjects | LCSH:Marketing -- United States
All Subject Search
LCSH:Affluent consumers -- United States All Subject Search LCSH:Consumers -- United States All Subject Search LCSH:Consumer behavior -- United States All Subject Search LCSH:Product management -- United States All Subject Search LCSH:Consumer satisfaction -- United States All Subject Search |
| Classification | LCC:HF5415.1 DC22:658.8 |
| Vol | ISBN:1591391962 Export RefWorks（Selected volume only） |
| NCID | BA68565117 |
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