Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer
| Material Type | Books |
|---|---|
| Publisher | Armonk, N.Y. : M.E. Sharpe |
| Year | c2004 |
| Size | vii, 144 p. ; 24 cm |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | Reserve | Collection | Designated Book | V-Shelf |
|---|---|---|---|---|---|---|---|---|---|
| Business School [Kambaikan] |
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674.6||K9386 | 038008493 |
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| Bibliography ID | BB10028994 |
|---|---|
| Text Language | English |
| Notes | Includes bibliographical references and index |
| Authors | *Kelley, Larry D., 1955- Jugenheimer, Donald W. |
| Subjects | LCSH:Advertising media planning LCSH:Brand name products LCSH:Marketing |
| Classification | LCC:HF5826.5 DC21:659.1/11 |
| Vol | ISBN:0765613093 Export RefWorks（Selected volume only） |
| NCID | BA65238464 |
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