Image marketing : using public perceptions to attain business objectives / Joe Marconi
| Material Type | Books |
|---|---|
| Publisher | Lincolnwood, Ill. : NTC Business Books |
| Year | c1996 |
| Size | xviii, 232 p. : ill. ; 24 cm |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | Reserve | Collection | Designated Book | V-Shelf |
|---|---|---|---|---|---|---|---|---|---|
| Faculty of Commerce [Shiseikan] |
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674||M342 | 975001530 |
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| Bibliography ID | BB00320652 |
|---|---|
| Text Language | English |
| Notes | Includes bibliographical references (p. 217-219) and index |
| Authors | *Marconi, Joe |
| Subjects | LCSH:Corporate image LCSH:Advocacy advertising LCSH:Public relations LCSH:Mass media and business |
| Classification | LCC:HD59.2 DC20:659.2 |
| Vol | ISBN:0844235040 Export RefWorks（Selected volume only） |
| NCID | BA28383806 |
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