International advertising : communicating across cultures / Barbara Mueller
Material Type | Books |
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Publisher | Belmont : Wadsworth Pub. Co. |
Year | c1996 |
Size | xi, 340 p. : ill., map ; 24 cm |
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Location | Volume | Call No. | Barcode No. | Status | Comments | Reserve | Collection | Designated Book | V-Shelf |
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Graduate School of Global Studies [Shikokan] Stack Room |
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674||M134 | 962015273 |
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Bibliography ID | BB00312490 |
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Text Language | English |
Notes | Includes bibliographical references and index |
Authors | *Mueller, Barbara, 1958- |
Subjects | LCSH:Advertising LCSH:Export marketing LCSH:Intercultural communication LCSH:Advertising media planning |
Classification | LCC:HF5823 DC20:659.1 |
Vol | ISBN:0534192785 Export RefWorks(Selected volume only) |
NCID | BA27382852 |
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