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International advertising : communicating across cultures / Barbara Mueller

Material Type Books
Publisher Belmont : Wadsworth Pub. Co.
Year c1996
Size xi, 340 p. : ill., map ; 24 cm

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Graduate School of Global Studies [Shikokan] Stack Room
674||M134 962015273


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Bibliography ID BB00312490
Text Language English
Notes Includes bibliographical references and index
Authors *Mueller, Barbara, 1958-
Subjects LCSH:Advertising
LCSH:Export marketing
LCSH:Intercultural communication
LCSH:Advertising media planning
Classification LCC:HF5823
DC20:659.1
Vol ISBN:0534192785 Export RefWorks(Selected volume only)
NCID BA27382852
TOC

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