Research frontiers in marketing : dialogues and directions : 1978 educators' proceedings / edited by Subhash C. Jain
(Series / American Marketing Association ; no. 43)
Material Type | Books |
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Publisher | Chicago : American Marketing Association |
Year | c1978 |
Size | xi, 443 p. : ill. ; 28 cm |
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Location | Volume | Call No. | Barcode No. | Status | Comments | Reserve | Collection | Designated Book | V-Shelf |
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Faculty of Commerce [Shiseikan] |
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673.2||R21 | 800710162 |
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Bibliography ID | BB00183113 |
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Text Language | English |
Notes | Includes bibliographies and index |
Authors | Jain, Subhash C., 1942- |
Subjects | LCSH:Marketing research -- United States -- Congresses All Subject Search |
Classification | LCC:HF5415.2 DC:658.8/3973 |
Vol | ISBN:0877571090 Export RefWorks(Selected volume only) |
NCID | BA14119796 |
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