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Research frontiers in marketing : dialogues and directions : 1978 educators' proceedings / edited by Subhash C. Jain
(Series / American Marketing Association ; no. 43)

Material Type Books
Publisher Chicago : American Marketing Association
Year c1978
Size xi, 443 p. : ill. ; 28 cm

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Faculty of Commerce [Shiseikan]
673.2||R21 800710162


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Bibliography ID BB00183113
Text Language English
Notes Includes bibliographies and index
Authors  Jain, Subhash C., 1942-
Subjects LCSH:Marketing research -- United States -- Congresses  All Subject Search
Classification LCC:HF5415.2
DC:658.8/3973
Vol ISBN:0877571090 Export RefWorks(Selected volume only)
NCID BA14119796
TOC

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