| 1 |
no. P-63
Marketing information and decision systems : coming of age in the '70's / byDavid B. Montgomery
[Cambridge, Mass. : Marketing Science Institute] , 1973
|
| 2 |
no. 70-111
Developing a balanced markting information system
[Cambridge : Marketing Science Institute] , 1970
|
| 3 |
no. 70-108
Concentration, promotion, and market share stability in the pharmaceutical industry
Cambridge : Marketing Science Institute , 1970
|
| 4 |
no. 70-121
Market structure as a measure of market performance / Louis W. Stern
[Cambridge, Mass. : Marketing Science Institute] , 1970
|
| 5 |
no. 70-122
The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies / Sam R. Goodman
[Cambridge, Mass. : Marketing Science Institute] , 1970
|
| 6 |
no. 70-130
Nonmetric approaches to multivariate analysis in marketing / [by] Paul E. Green & Vithala R. Rao
[Cambridge : Marketing Science Institute] , 1970
|
| 7 |
no. 70-132
A note on alternative approaches to the multidimensional scaling of similarities data / by Paul E. Green & Vithala R. Rao
[Cambridge, Mass. : Marketing Science Institute] , 1970
|
| 8 |
no. 70-134
Practitioners' conceptions of the advertising process : an initial look / Alice E. Courtney
[Cambridge, Mass. : Marketing Science Institute] , 1970
|
| 9 |
no. 71-108
The corporate marketing staff : its role and effectiveness in multi-division companies / by Watson Snyder & Frank B. Gray
Cambridge : Marketing Science Institute , 1971
|
| 10 |
no. 71-117
Image evaluation of a department store : techniques for conducting the study / by Eleanor G. May
Cambrige : Marketing Science Institute , 1971
|
| 11 |
no. 71-134
A review of current developments in the use of "attitute and activity" measures in consumer market research / by Thomas P. Husted & Edgar A. Pessemier
Cambridge : Marketing Science Institute , 1971
|
| 12 |
no. 71-142
What is the short-term effect of advertising?
Cambridge, Mass. : Marketing Science Institute , 1971
|
| 13 |
no. 71-111
The dialogue that never happens / by Raymond A. Bauer
Cambridge, Mass. : Marketing Science Institute , 1971
|
| 14 |
no. 71-120
Management experience with applications of multidimensional scaling methods / by James R. Taylor
[Cambridge, Mass : Marketing Science Institute , 1971]
|
| 15 |
no. 71-121
Marketing and competition : public policy issues and research needs / Jesse W. Markham
[Cambridge, Mass. : Marketing Science Institute] , 1971
|
| 16 |
no. 71-105
Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations / by Harry L. Davis & Alvin J. Silk
[Cambridge, Mass. : Marketing Science Institute] , 1971
|
| 17 |
no. 71-131
Psychographics in department store imagery / Eleanor G. May
[Cambridge, Mass. : Marketing Science Institute] , 1971
|
| 18 |
no. 71-138
Simulated shopping trips in retail image research / Eleanor G. May
[Cambridge, Mass. : Marketing Science Institute] , 1971
|
| 19 |
no. 71-140
Stochastic models of consumer choice behavior / by David B. Montgomery & Adrian B. Ryans
[Cambridge, Mass. : Marketing Science Institute] , 1971
|
| 20 |
no. 71-137
Selection and clustering of image dimensions / by Eleanor G. May
Cambridge : Marketing Science Institute , 1971
|
| 21 |
no. 72-107
Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers
Cambridge : Marketing Science Institute , 1972
|
| 22 |
no. 72-110
Department store images : basic findings
Cambridge, Mass. : Marketing Science Institute , 1972
|
| 23 |
no. 72-104
Challenge for industrial marketers : changing channels of distributuin
Cambridge : Marketing Science Institute , 1972
|
| 24 |
no. 72-115
Marketing and marketing education : partners or parasites? / Robert D. Buzzel
[Cambridge, Mass. : Marketing Science Institute] , 1972
|
| 25 |
no. 72-114
Marketing and economic performance : meaning and measurement / by Robert D. Buzzell
Cambridge, Mass. : Marketing Science Institute , 1972
|
| 26 |
no. 72-116
Marketing in nonprofit organizations / Benson P. Shapiro
[Cambridge, Mass. : Marketing Science Institute] , 1972
|
| 27 |
no. 72-103
Bibliography : images and retailing / comp. Eleanor G. May
Cambridge, Mass. : Marketing Science Institute , [n.d.]
|
| 28 |
no. 72-119
The pricing of consumer goods : theory and practice / Benson P. Shapiro
[Cambridge, Mass. : Marketing Science Institute] , 1972
|
| 29 |
no. 72-121
Profitability and market structure : an analysis of major manufacturers of nondurable consumer products / by John M. Vernon & Robert E.M. Nourse
[Cambridge, Mass. : Marketing Science Institute] , 1972
|
| 30 |
no.72-105
Children and promotion : new consumer background? / by Scott Ward
Cambridge, Mass. : Marketing Science Institute , 1972
|
| 31 |
no. 72-122
The relationship of shelf space to unit sales : a review / by Ronald C. Curhan
Cambridge : Marketing Science Institute , 1972
|
| 32 |
no. 73-124
Sales force performance and turnover / by Derek A. Newton
Cambridge, Mass. : Marketing Science Institute , 1973
|
| 33 |
no. 73-102
Consumer research and corrective advertising : a new approach
Cambridge : Marketing Science Institute , 1973
|
| 34 |
no. 73-109
Management applications of retail image research / by Eleanor G. May
[Cambridge, Mass. : Marketing Science Institute] , 1973
|
| 35 |
no. 73-112
Marketing communication and the hierarchy-of-effects / by Michael L. Ray
[Cambridge, Mass. : Marketing Science Institute] , 1973
|
| 36 |
no. 73-119
Obtaining retailer support for marketing programs / Steven H. Star
[Cambridge, Mass. : Marketing Science Institute] , 1973
|
| 37 |
no. 73-120
PIMS : a breakthrough in strategic planning / by Sidney Schoeffler, Robert D. Buzzell & Donald F. Heany
[Cambridge, Mass. : Marketing Science Institute] , 1973
|
| 38 |
no. 73-122
Psychological theories and interpretations of learning / by Michael L. Ray
Cambridge : Marketing Science Institute , 1973
|
| 39 |
no. 73-123
Public policy and the marketing practitioner : toward bridging the gap / Stephen A. Greyser
[Cambridge, Mass. : Marketing Science Institute] , 1973
|
| 40 |
no. 73-126
Unobtrusive marketing research techniques / Michael L. Ray
[Cambridge, Mass. : Marketing Science Institute] , 1973
|
| 41 |
no. 74-111
Effects of television advertising on consumer socialization / by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant
[Cambridge, Mass.] : Marketing Science Institute , [1974?]
|
| 42 |
no. 74-103
Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris
[Cambridge, Mass.] : Marketing Science Institute , 1974
|
| 43 |
no. 74-104
Consumer problems and consumerism : analysis of calls to a consumer hot line / by Steven L. Diamond, Scott Ward & Ronald Faber
Cambridge : Marketing Science Institute , 1974
|
| 44 |
no. 74-106
Consumer socialization / by Scott Ward
Cambridge, Mass. : Marketing Science Institute , 1974
|
| 45 |
no. 74-112
The effects of television clutter : an experimental investigation / Peter Webb, Michael L. Ray
[Stanford, Calif.] : Marketing Science Institute, Research Program , 1974
|
| 46 |
no. 74-120
Operation Santa Claus : a polot study of decision-making by children and parents / by André Caron & Scott Ward
Cambridge : Marketing Science Institute , 1974
|
| 47 |
no. 74-123
Technological change in the food industry / by Gordon F. Boolm & Ronald C. Curhan
Cambridge : Marketing Science Institute , 1974
|
| 48 |
no.74-108
Economic theory and the idea of marketing productivity
[Cambridge : Marketing Science Institute] , 1974
|
| 49 |
no. 74-113
The impact of company characteristics on business level profitability / Paul Nowill
[Cambridge : Marketing Science Institute , 1974]
|
| 50 |
no. 74-116
Market share, profitability, and business strategy / by Robert D. Buzzell, Bradley T. Gale & Ralph G.M. Sultan
[Cambridge, Mass. : Marketing Science Institute] , 1974
|
| 51 |
no.74-110
The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets / by Ronald C. Curhan
Cambridge, Mass. : Marketing Science Institute , 1974
|
| 52 |
no. 75-121
The changing role the industrial distributor / by Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1975
|
| 53 |
no. 75-108
Classifying businesses by sensitivity of return on investment to profit influences / by Beverly C. Duer
Cambridge, Mass. : Marketing Science Institute , 1975
|
| 54 |
no. 75-107
Competitive market strategies : some generalizations and hypotheses / by Derek Abell
Cambridge : Marketing Science Institute , 1975
|
| 55 |
no. 75-104
Consumer information processing research : product labeling / by William L. Wilkie
Cambridge : Marketing Science Institute , 1975
|
| 56 |
no. 75-111
Cross-cultural comparisons : the myth of the stereotype
Cambridge : Marketing Science Institute , 1975
|
| 57 |
75-106
Econometric measurement of the duration of the advertising effect on sales
Cambridge : Marketing Science Institute , 1975
|
| 58 |
75-109
The effects of fair trade : the case of Rhode Island / by Anthony P. Hourihan & Jesse W. Markham ; Conducted under a grant fron the Center for Economic Studies, Washington, DC.
Cambridge : Marketing Science Institute , 1974
|
| 59 |
no. 75-122
Managing innovation and new product development
Cambridge : Marketing Science Institute , c1975
|
| 60 |
no. 75-101
Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system
Cambridge : Marketing Science Institute , 1975
|
| 61 |
no. 75-110
The relationship between advertising and promotion : some observations, speculations, and hypotheses / by Alden G. Clayton
Cambridge : Marketing Science Institute , c1975
|
| 62 |
no. 75-119
The relationship between advertising and promotion in brand strategy / by Roger A. Strang, with contributions by Robert M. Prentice & Alden G. Clayt
Cambridge : Marketing Science Institute , c1975
|
| 63 |
no. 75-114
Working wife and nonworking wife families as a basis for market segmentation
Cambridge : Marketing Science Institute , c1975
|
| 64 |
no. 75-120
Children learning to buy : the development of consumer information processing skills/ by Scott Ward, Daniel Wackman & Ellen Wartella, with the assistance of Ronald Faber
Cambridge : Marketing Science Institute , 1975
|
| 65 |
no. 75-115
The industrial salesforce : determinants of job performance / by Orville C. Walker, Gilbert A. Churchill & Neil M. Ford
Cambridge, Mass : Marketing Science Institute , c1975
|
| 66 |
no. 75-113
Information and redress : consumer needs and company responses, the case of the personal care industry / Betty Jane Diener
Cambridge : Marketing Science Institute , c1975
|
| 67 |
no. 75-117
Applying attitude research in public policy / William L. Wilkie
Cambridge, Mass. : Marketing Science Institute , 1975
|
| 68 |
no. 75-116
On the conduct of in-store field experiments / Ronald C. Curhan
Cambridge, Mass. : Marketing Science Institute , c1975
|
| 69 |
no. 75-102
Television and vocational socialization / by James Garbarino & Susan Turner
[Cambridge, Mass. : Marketing Science Institute] , 1975
|
| 70 |
no. 75-109
Temporary promotions as a function of trade deals : a descriptive analysis / by Michel Chevalier & Ronald C. Curhan
Cambridge, Mass. : Marketing Science Institute , c1975
|
| 71 |
no. 75-118
Theories of entry / Michael R. Pearce
Cambridge, Mass. : Marketing Science Institute , c1975
|
| 72 |
no. 75-105
Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix / by Ronald Faber & Scott Ward
[Cambridge : Marketing Science Institute] , 1975
|
| 73 |
no. 75-103
The value of segmented advertising appeals--an exploratory study / Wallace Feldman
[Cambridge : Marketing Science Institute] , 1975
|
| 74 |
no. 76-100
The evolution of retail institutions in the United States / by Malcolm P. McNair and Eleanor G. May
Cambridge, Mass. : Marketing Science Institute , c1976
|
| 75 |
no. 76-113
Consumer information processing : perspectives and implications for advertising / by William L. Wilkie and Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , 1976
|
| 76 |
no. 76-106
Market structure analysis of new product, market, and communication opportunities / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , 1976
|
| 77 |
no. 76-122
Carry-over effects in advertising communication : evidence and hypotheses form behavioral science / By Alen Sawyer & Scott Ward
Cambridge : Marketing Science Institute , 1976
|
| 78 |
no. 76-114
Children's understanding of safe product use / by Ronald Faber & Scott Ward
Cambridge : Marketing Science Institute , 1976
|
| 79 |
no. 76-121
Consumer decision processes in automobile purchasing : an exploratory study
Cambrige : Marketing Science Insitute , 1976
|
| 80 |
no. 76-108
Consumer socialization of young people : a bibliography / by Ronald Faber & Scott Ward, in cooperation with Children's Advertising Review Unit of the National Advertising Devision, Council of Better Business Bureaus
Cambridge, Mass. : Marketing Science Institute , 1976
|
| 81 |
no. 76-103
Consumerism and advertising : a U.S. management perspective / by Stephen A. Greyser & Steven Diamond
Cambridge : Marketing Science Institute , 1976
|
| 82 |
76-102
Experimental research on the effects of TV clutter : dealing with a difficult media environment / by Michael L. Ray & Peter Webb
Cambridge : Marketing Science Institute , 1976
|
| 83 |
no. 76-112
Identifying competitive product-market boundaries : strategic and analytical issues / by George S. Day & Allan D. Shocker
Cambridge : Marketing Science Institute , c1976
|
| 84 |
no. 76-110
Multinational product management : poceedings: American Marketing Association/Marketing Science Institute: research workshop
Cambridge : Marketing Science Institute , 1976
|
| 85 |
no. 76-119
Relationships between changes in industrial advertising and promotion expenditures and changes in market share / by Paul W. Farris & Robert D. Buzzell
Cambridge : Marketing Science Institute , c1976
|
| 86 |
no. 76-116
Factor analysis : limitations and alternatives / by A.S.C. Ehrenberg and G.J. Goodhardt
Cambridge, Mass. : Marketing Science Institute , c1976
|
| 87 |
no. 76-118
Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell and Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , c1976
|
| 88 |
no. 76-111
Marketing costs in consumer goods industries / by Robert D. Buzzell & Paul W. Farris
Cambridge : Marketing Science Institute , c1976
|
| 89 |
no. 76-115
Motivating the industrial salesforce : the attractiveness of alternative rewards / by Gilbert A. Churchill, Neil M. Ford & Orville C. Walker
Cambridge, Mass : Marketing Science Institute , c1976
|
| 90 |
no. 76-107
American marketing in the European common market, 1963-1973 / by Dagfinn Moe Hansen & J.J. Boddewyn
Cambridge, Mass. : Marketing Science Institute , c1976
|
| 91 |
no. 76-104
A PL1 program for trade-off analysis / by Lyle Nehls, Bruce Seaman & David B. Montgomery
[Cambridge, Mass. : Marketing Science Institute , 1976]
|
| 92 |
no. 76-105
\FTROFF : a basic program for trade-off analysis / by Lyle Nehls, Bruce Seaman & David B. Montgomery
[Cambridge, Mass. : Marketing Science Institute] , 1976
|
| 93 |
no. 76-101
Industrial product policy : viewpoints and issues / by Benson P. Shapiro
Cambridge : Marketing Science Institute , 1976
|
| 94 |
no. 77-103
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of Conference conducted by Marketing Science Institute / edited by H. Keith Hunt
Cambridge, Mass. : Marketing Science Institute , 1977
|
| 95 |
no. 77-110
Industrial product policy : managing the existing product line / by Benson P. Shapiro
Cambridge, Mass. : Marketing Science Institute , 1977
|
| 96 |
no. 77-114
The evaluation of consumer protection laws : the case of the fair credit reporting act / by Louis W. Stern ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1977
|
| 97 |
no. 77-115
Marketing consumer services : new insights / by Pierre Eiglier ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1977
|
| 98 |
no. 77-117
Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston
Cambridge, Mass. : Marketing Science Institute , c1977
|
| 99 |
no. 77-111
Cumulative advertising effects : sources and implications / Darral G. Clarke, editor
Cambridge, Mass. : Marketing Science Institute , 1977
|
| 100 |
No. 77-105
An overview of market segmentation : behavioral concepts and research approaches / by William L. Wilkie and Joel B. Cohen
Cambridge, Mass. : Marketing Science Institute , 1977
|
| 101 |
no. 77-112
Consumer satisfaction and dissatisfaction : oprspectives and overview
Cambridge : Marketing Science Institute , 1977
|
| 102 |
no. 77-106
Culture and consumer behavior : time for a fresh look? / by Susan Douglas & Bernard Dubois
Cambridge : Marketing Science Institute , 1977
|
| 103 |
no. 77-102
A framework for the comparison of marketing models : a delphi study / by Jean-Claude Larréché & David B. Montgomery
Cambridge : Marketing Science Institute , 1977
|
| 104 |
no. 77-100
Improving business and academic collaboration on research in marketing
Cambridge : Marketing Science Institute , c1977
|
| 105 |
no. 77-116
Nutrition and the American consumer : a survey of interest groups / by John A. Quelch & Alden G. Clayton
Cambridge : Marketing Science Institute , c1977
|
| 106 |
no. 77-118
The young adult consumer : an introduction and overview
Cambridge : Marketing Science Institute , c1977
|
| 107 |
no. 77-109
Determinants of advertising intensity : a review of the marketing literature / by Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , c1977
|
| 108 |
no. 77-108
Entering new markets : strategies and performance / by Ralph Biggadike
Cambridge, Mass. : Marketing Science Institute , 1977
|
| 109 |
no. 77-104
Food marketing : what role for nutrition?
Cambridge : Marketing Science Institute , c1977
|
| 110 |
no. 77-113
Americans' attitudes toward consumerism / Stephen A. Greyser
Cambridge : Marketing Science Institute , c1977
|
| 111 |
no. 77-107
Parent under pressure : influences on mothers' responses to children's purchase requests / by Scott Ward, Edward Popper & Daniel Wackman
Cambridge, Mass. : Marketing Science Institute , c1977
|
| 112 |
no. 77-101
Sears, Roebuck and company : the dishwasher recall / by Steven L. Diamond, in collaboration with Stephen A. Greyser
Cambridge, Mass. : Marketing Science Institute , c1977
|
| 113 |
no. 78-115
Labeling research--the state of the art / by John A. Miller
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
|
| 114 |
no. 78-116
The nonresponse problem in consumer telephone surveys / by Frederick Wiseman and Philip McDonald
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
|
| 115 |
no. 78-117
The consumption of household durables : a behavioral review / by Peter R. Dickson and William L. Wilkie
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
|
| 116 |
no. 78-102
Threats to validity in quasi-experimental evaluations of consumer protection reforms : a critical review of extant research / by Lynn W. Phillips
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1978
|
| 117 |
no. 78-118
Advertising intensity in consumer goods businesses : an empirical analysis / by Paul W. Farris
Cambridge, Mass. : Marketing Science Institute , c1978
|
| 118 |
no. 78-100
Alternative strategies for strategy research in marketing / by Derek F. Abell
Cambridge, Mass. : Marketing Science Institute , 1978
|
| 119 |
no. 78-119
Sales forecasting methods : a survey of recent developments / by Vithala R. Rao and James E. Cox, Jr
Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138) : Marketing Science Institute , 1978
|
| 120 |
No. 78-111
Incorporating marketing into corporate planning models / by John M. McCann and David J. Reibstein
Cambridge, Mass. : Marketing Science Institute , c1978
|
| 121 |
no. 78-112
Testing a conceptual framework for consumer service marketing / by John E.G. Bateson ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1978
|
| 122 |
no. 78-114
The changing roles of promotion planners
Cambridge, Mass. : Marketing Science Institute , 1978
|
| 123 |
no. 78-104
Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 / edited by George Fisk, Johan Arndt, and Kjell Grønhaug
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
|
| 124 |
no. 78-105
Marketing and the public interest : proceedings of a symposium / conducted by Marketing Science Institute in honor of E.T. Grether, June 8-10, 1977 ; edited by John F. Cady
Cambridge, Mass. : MSI , 1978
|
| 125 |
no. 78-103
The mounting private costs of public policy in marketing / by G. David Hughes, Paul Verkuil & Cameron Williams
Cambridge : Marketing Science Institute , c1978
|
| 126 |
no. 78-101
Organizational buying behavior : a state of the art review and conceptualization / by Rowland T. Moriarty & Morton Galper
Cambridge : Marketing Science Institute , 1978
|
| 127 |
no. 78-106
The organizational context of industrial buying behavior / by E. Raymond Corey
Cambridge, Mass. : Marketing Science Institute , c1978
|
| 128 |
no. 78-109
Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals / by John A. Quelch
Cambridge, Mass. : Marketing Science Institute , [1978]
|
| 129 |
no. 78-113
Advertising effectiveness in a crowded television environment / by Michael L. Ray and Peter H. Webb
Cambridge, Mass. : Marketing Science Institute , 1978
|
| 130 |
no. 78-108
The application of information display research / John A. Quelch
Cambridge, Mass. : Marketing Science Institute , c1978
|
| 131 |
no. 78-110
Regulation and the disadvantaged : the case of the creditors' remedies rule / by Alan R. Andreasen & Gregory D. Upah
Cambridge, Mass. : Marketing Science Institute , c1978
|
| 132 |
no. 78-120
The salesperson as a marketing strategist : the relationship between field sales performance and insight about oneʾs customers / by Barton A. Weitz and Peter Wright
Cambridge, Mass. : Marketing Science Institute , c1978
|
| 133 |
no. 78-107
Using a nonlinear response function in estimating advertising's carry-over effects / by Paul W. Farris & David J. Reibstein
Cambridge : Marketing Science Institute , c1978
|
| 134 |
no. 79-104
Analytic approaches to product and marketing planning : proceedings of workshop / cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker
Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979
|
| 135 |
no. 79-107
Sales management : new developments from behavioral and decision model research : proceedings of workshop / cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi
Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979
|
| 136 |
no. 79-108
The dialogue that happened : proceedings of workshop on the private costs of Regulation / cosponsored by Marketing Science Institute and University of North Carolina, School of Business Administration ; edited by G. David Hughes and E. Cameron Williams
Cambridge, Mass. : MSI , 1979
|
| 137 |
no. 79-115
Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1979
|
| 138 |
no. 79-101
Managerial aspects of market structure analysis and market maps / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , c1979
|
| 139 |
no. 79-102
Simulation methods as an aid to designing market map studies : a managerial review / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , c1979
|
| 140 |
no. 79-110
Children's purchase requests and parental responses : results from a diary study / by Leslie Isler, Edward Popper & Scott Ward
Cambridge : Marketing Science Institute , 1979
|
| 141 |
no. 79-111
Communications spending decisions for industrial products : a literature review
Cambridge : Marketing Science Institute , 1979
|
| 142 |
no. 79-112
Cooperative advertising, its uses and effectiveness : some preliminary hypotheses
Cambridge : Marketing Science Institute , 1979
|
| 143 |
no. 79-103
A cross-national exploration of husband-wife involvement in selected household activities
Cambridge : Marketing Science Institute , 1979
|
| 144 |
no. 79-114
Recommended cases in marketing--the experts's choices / by Stephen A. Greyser & Robert J. Kopp
Cambridge : Marketing Science Institute , c1979
|
| 145 |
no. 79-106
Advertising and government regulation : a report / by the Advertising and Government Panel of the American Academy of Advertising ; Roy Ashmen ... [et al.]
Cambridge, Mass. : Marketing Science Institute , 1979
|
| 146 |
no. 79-113
Determinants of salesforce performance / by Adrian B. Ryans and Charles B. Weinberg
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1979
|
| 147 |
no. 79-109
An investigation into the impact of advertising on the price of consumer products / by Paul W. Farris and Mark S. Albion
Cambridge, Mass. : Marketing Science Institute , 1979
|
| 148 |
no. 79-100
Age classification / by Fred D. Reynolds & John Neter
Cambridge, Mass. : Marketing Science Institute , c1979
|
| 149 |
no. 80-103
Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis / edited by David B. Montgomery and Dick R. Wittink
Cambridge, Mass : Marketing Science Institute , 1980
|
| 150 |
no. 80-107
Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies / by Paul W. Farris and Mark S. Albion
Cambridge, Mass. : Marketing Science Institute , c1980
|
| 151 |
no. 80-111
Retail assortments-some theoretical and applied problems / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , c1980
|
| 152 |
no. 80-114
Comparative product information and its interaction with brand name and product type / by Dennis L. McNeill and William R. Swinyard
Cambridge, Mass. : Marketing Science Institute , 1980
|
| 153 |
no. 80-112
Retail patronage behavior / by Edgar A. Pessemier
Cambridge, Mass. : Marketing Science Institute , [1980]
|
| 154 |
no. 80-100
Sex stereotyping in advertising : an annotated bibliography / by Alice E. Courtney and Thomas W. Whipple
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1980
|
| 155 |
no. 80-105
Strategic market analysis : top-down and bottom-up approaches / by George S. Day
Cambridge, Mass. : Marketing Science Institute , 1980
|
| 156 |
no. 80-110
The economics of health beauty aids and general merchandise distribution among retailers and service merchandisers / by Walter J. Salmon, Robert D. Buzzell, and Ronald C. Curhan ; with the assistance of Marci K. Dew
Cambridge, Mass. : Marketing Science Institute , 1980, c1979
|
| 157 |
no. 80-106
Influences on children's product requests and mothers' answers : a multivariate analysis of diary data / by Caroline M. Henderson ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1980
|
| 158 |
no. 80-116
"Life cycle cost" : consumer information for energy decisions / by R. Bruce Hutton and William L. Wilkie
Cambridge, Mass. : Marketing Science Institute , c1980
|
| 159 |
no. 80-113
Marketers' potential contribution to regulatory reform / by G. David Hughes
Cambridge, Mass. : Marketing Science Institute , 1980
|
| 160 |
no. 80-102
Marketing issues - challenges for marketing in the 1980's / Stephen A. Greyser
[Cambridge, Mass.] : Marketing Science Institute , c1980
|
| 161 |
no. 80-104
National account management / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass : Marketing Science Institute , 1980
|
| 162 |
no. 80-115
The use of market research : an exploratory study of manager and researcher perspectives / by Gerald Zaltman & Rohit Deshpande
Cambridge : Marketing Science Institute , c1980
|
| 163 |
no. 80-108
Top management views of the marketing function / Frederick E. Webster
Cambridge : Marketing Science Institute , c1980
|
| 164 |
no. 80-101
Toward the development of industry standards for response and nonresponse rates / by Frederick Wiseman and Philip McDonald
Cambridge, Mass. : Marketing Science Institute , c1980
|
| 165 |
no. 80-109
Managing customer satisfaction in consumer service businesses / by John A. Czepiel
Cambridge, Mass. : Marketing Science Institute , 1980
|
| 166 |
no. 81-102
Exploring the future of consumerism / by Paul N. Bloom and Stephen A. Greyser
Cambridge, Mass. : Marketing Science Institute , 1981
|
| 167 |
no. 81-100
Conditions conducive to the effective use of marketing research in the corporation / by David J. Luck and James R. Krum
Cambridge : Marketing Science Institute , 1981
|
| 168 |
Promotion has a negative effect on brand evaluations : or does it ? : additional disconfirming evidence / Scott Davis, J. Jeffrey Inman, Leigh McAlister
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 169 |
New developments in marketing research : summary of Marketing Science Institute conference, October 8, 1986 / prepared by Scott Hoenig
Cambridge, Mass. : Marketing Science Institute , [1986]
|
| 170 |
Measuring and evaluating sales promotions to the trade and to consumers : summary of MSI conference
Cambridge, Mass. : Marketing Science Institute , [1985]
|
| 171 |
no. 82-109
Analytic approaches to product and marketing planning : the second conference : proceedings of conference / cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker
Cambridge, Mass. : Marketing Science Institute , 1982
|
| 172 |
no. 82-103
Strategic marketing and the product life cycle / by Frederick D. Wiersema
Cambridge, Mass. : Marketing Science Institute , c1982
|
| 173 |
no. 82-110
Benefit segmentation : an industrial application / by Rowland T. Moriarty and David J. Reibstein
Cambridge, Mass. : Marketing Science Institute , 1982
|
| 174 |
no. 82-100
National account management : emerging insights / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , 1982
|
| 175 |
no. 83-104
Strategic management and marketing in the service sector / by Christian Grönroos
Cambridge, Mass. : Marketing Science Institute , c1983
|
| 176 |
no. 83-100
Industrial market segmentation : a nested approach / by Thomas V. Bonoma and Benson P. Shapiro
Cambridge, Mass. : Marketing Science Institute , c1983
|
| 177 |
no. 83-109
Consumers' time expenditures : a behavioral model and empirical test / by Philip E. Hendrix, Thomas C. Kinnear and James R. Taylor
Cambridge, Mass. : Marketing Science Institute , c1983
|
| 178 |
no. 83-103
Priorities for research in strategic marketing / by George S. Day and Robin Wensley
Cambridge, Mass. : Marketing Science Institute , 1983
|
| 179 |
no. 83-110
A framework for analyzing vertical integration issues in marketing / by Erin M. Anderson and Barton A. Weitz
Cambridge, Mass. : Marketing Science Institute , 1983
|
| 180 |
no. 83-108
Using brain-wave measures to assess advertising effects / Jerry C. Olson and William J. Ray
Cambridge, Mass. : Marketing Science Institute , 1983
|
| 181 |
no. 84-104
Research on sales promotion : collected papers / edited by Katherine E. Jocz
Cambridge, Mass. : Marketing Science Institute , c1984
|
| 182 |
no. 84-105
Identifying competitive brand relationships when consumers seek variety / by Leigh McAlister and James M. Lattin
Cambridge, Mass. : Marketing Science Institute , c1984
|
| 183 |
no. 84-102
Support systems for national account management programs : promises made, promises kept / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 184 |
no. 84-106
A conceptual model of service quality and its implications for future research / by A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 185 |
no. 84-101
Organizing the national account force / by Benson P. Shapiro and Rowland T. Moriarty
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 186 |
no. 84-100
The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young
Cambridge, Mass. : Marketing Science Institute , 1984
|
| 187 |
no. 85-101
Experience curves : evidence, empirical issues, and applications / by David B. Montgomery and George S. Day
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 188 |
no. 85-112
Conjoint calibration of the customer/competitor interface in industrial markets / by David B. Montgomery
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 189 |
no. 85-105
The amount and direction of effort : an attributional study of salesperson motivation / by Harish Sujan and Barton A. Weitz
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 190 |
no. 85-109
Central problems in the management of innovation / by Andrew H. Van de Ven
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 191 |
no. 85-107
Theory and application of defensive strategy / by John R. Hauser
Cambridge, Mass. : Marketing Science Institute , 1985
|
| 192 |
no. 86-107
Pretest market models : a critical evaluation / by Allan D. Shocker and William G. Hall
Cambridge : Marketing Science Institute , 1986
|
| 193 |
no. 86-103
Perceptual maps and the optimal location of new products / by Richard Schmalensee and Jacques-François Thisse
Cambridge, Mass. : Marketing Science Institute , c1986
|
| 194 |
no. 86-105
Measurement and use of market response functions for allocating marketing resources / by Vithala R. Rao and Darius J. Sabavala
Cambridge, Mass. : Marketing Science Institute , c1986
|
| 195 |
no. 86-100
Game theory in marketing management : issues and applications / by C. Anthony di Benedetto
Cambridge, Mass. : Marketing Science Institute , c1986
|
| 196 |
no. 86-109
Competitors as sources of innovative marketing strategies / by C. Whan Park and Daniel C. Smith
Cambridge : Marketing Science Institute , 1986
|
| 197 |
no. 86-106
Marketing and technology : a strategic co-alignment / by Noel Capon and Rashi Glazer
Cambridge, Mass. : Marketing Science Institute , c1986
|
| 198 |
no. 86-101
Salesforce compensation : insights from management science / by Anne T. Coughlan, and Subrata K. Sen
Cambridge, Mass. : Marketing Science Institute , 1986
|
| 199 |
no. 86-110
The impact of price promotions on a brand's market share, sales pattern, and profitability / by Leigh McAlister
Cambridge, Mass. : Marketing Science Institute , 1986
|
| 200 |
no. 86-108
Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml, and Leonard L. Berry
Cambridge, Mass. : Marketing Science Institute , 1986
|
| 201 |
no. 86-102
Point-of-purchase behavior and price perceptions of supermarket shoppers / by Peter R. Dickson and Alan G. Sawyer
Cambridge, Mass. : Marketing Science Institute , 1986
|
| 202 |
no. 86-104
Factors influencing grocery retailers' support of trade promotions / by Ronald C. Curhan and Robert J. Kopp
Cambridge, Mass. : Marketing Science Institute , 1986
|
| 203 |
no. 87-108
Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research / by Dudley M. Ruch
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 204 |
no. 87-100
Communication and control processes in the delivery of service quality / by Valarie A. Zeithaml, Leonard L. Berry and A. Parasuraman
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 205 |
no. 87-101
Defining and relating price, perceived quality, and perceived value / by Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 206 |
no. 87-102
Conjoint analysis reliability : empirical findings / by David Reibstein, John E. G. Bateson, and William Boulding
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 207 |
no. 87-104
Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products / by N.G. Papadopoulos ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 208 |
no. 87-105
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 209 |
no. 87-106
Organizational culture and marketing : defining the research agenda / by Rohit Deshpande and Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 210 |
no. 87-109
How multinationals can cope with gray market imports / by S. Tamer Cavusgil and Ed Sikora
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 211 |
no. 87-110
A brand-switching model with implications for marketing strategies / by Richard Colombo and Donald G. Morrison
Cambridge, Mass. : Marketing Science Institute , c1987
|
| 212 |
no. 88-103
The relationship between distribution and market share / by Paul Farris, James Olver and Cornelis de Kluyver
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 213 |
no. 88-100
Rediscovering the marketing concept / by Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 214 |
no. 88-101
A strategic framework for diagnosing manufacturer-reseller conflict / by Allan J. Magrath and Kenneth G. Hardy
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 215 |
no. 88-111
The dynamics of consumer response to price discounts / by James M. Lattin and Randolph E. Bucklin
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 216 |
no. 88-110
The feelings mechanism : the impact of feelings on ad-based affect and cognition / Julie A. Edell ; Marian Chapman Burke
Cambridge, Mass. : Marketing Science Institute , 1988
|
| 217 |
no. 88-108
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 218 |
no. 88-104
Defining, measuring, and managing brand equity / by Lance Leuthesser
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 219 |
no. 88-105
The price elasticity of selective demand : a meta-analysis of sales response models / by Gerard J. Tellis
Cambridge, Mass. : Marketing Science Institute , c1988
|
| 220 |
no. 88-106
Business buying behavior : a conference summary / by Deborah Salmond
Cambridge, Mass. : Marketing Science Institute , 1988
|
| 221 |
no. 88-112
Valuing market strategies / George S. Day and Liam Fahey
Cambridge, Mass. : Marketing Science Institute , 1988
|
| 222 |
no. 89-103
The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 223 |
no. 89-102
Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary / by Robert W. Shoemaker, Kenneth G. Hardy and Herbert F. MacKenzie
Cambridge, Mass. : Marketing Science Institute , c1989
|
| 224 |
no. 89-117
Quality and customer service : the critical focus for a firm : A conference summary / by Michael Guiry
Cambridge, Mass. : Marketing Science Institute , c1989
|
| 225 |
no. 89-115
Toward understanding and controlling customer dissatisfaction with waiting / Elizabeth C. Clemmer ; Benjamin Schneider
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 226 |
no. 89-101
Memory in Advertising : the effect of advertising retrieval cues on brand evaluations / Kevin Lane Keller
Cambridge, Mass. : Marketing Science Institute , 1989 printing
|
| 227 |
no. 89-114
Interpretive barriers to successful product innovation / by Deborah Dougherty
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 228 |
no. 89-123
It's 1990-Do you know where your marketing is? : commentary / Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 229 |
no. 89-122
Enhancing the new product development process : a conference summary / prepared by Stephen J.S. Holden
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 230 |
no. 89-113
Making more effective use of market information : a conference summary / by Shanker Krishnan
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 231 |
no. 89-110
Leapfrogging behavior and the purchase of industrial innovations : theory and evidence / by Allen M. Weiss and George John
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 232 |
no. 89-107
The use of developmental and evaluative market research / by Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 233 |
no. 89-121
Building an information strategy for scanner data : a conference summary / prepared by Bruce Weinberg
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 234 |
no. 89-111
The effects of felt involvement on consumers' attention and comprehension processes / by Richard L. Celsi and Jerry Olson
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 235 |
no. 89-108
Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / by Rashi Glazer
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 236 |
no. 89-118
Accounting for the market share-roi relationship / by Paul W. Farris, Mark E. Parry and Frederick E. Webster, Jr
Cambridge, Mass. : Marketing Science Institute , c1989
|
| 237 |
no. 89-116
Exploring the usefulness of brain waves as measures of advertising response / by Jerry Olson and William Ray . Eeg activity reflects the content of commercials / by Linda F. Alwitt
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 238 |
no. 89-120
The effect of market orientation on business profitability / by John C. Narver and Stanley F. Slater
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 239 |
no. 89-104
Prelaunch forecasting of new automobiles : models and implementation / by Glen L. Urban, John R. Hauser and John H. Roberts
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 240 |
no. 89-106
Promoting a product line : managerial implications / by Leigh McAlister and John S. Hulland
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 241 |
no. 89-119
Channel member response to trade programs / by Gary L. Frazier and David W. Stewart
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 242 |
no. 89-105
The impact of new product introductions on the market value of firms / by Paul K. Chaney, Timothy M. Devinney and Russell S. Winer
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 243 |
no. 89-112
Communicating with industrial customers : a conference summary / by Jakki Mohr
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 244 |
no. 89-109
The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review / by Akshay R. Rao and Kent B. Monroe
Cambridge, Mass. : Marketing Science Institute , 1989
|
| 245 |
no. 89-100
Measuring the effect of retail store promotions on brand and store substitution / V. Kumar and Robert P. Leone
Cambridge, Mass. : Marketing Science Institute , 1988
|
| 246 |
no. 90-115
Determining the competitive structure of product-markets : practices, issues, and suggestions / Allan D. Shocker, David W. Stewart, and Anthony J. Zahorik
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 247 |
no. 90-114
Toward a conceptual understanding of the antecedents of strategic alliances / by Robert E. Spekman and Kirti Sawhney
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 248 |
no. 90-111
Analyzing corporate cultures in approaching the global marketplace / by Frederick E. Webster, Jr. and Rohit Deshpandé
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 249 |
no. 90-120
Roles for research and models in improving new product development / prepared by Bruce D. Weinberg
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 250 |
no. 90-103
Consumer evaluations of brand extensions / David A. Aaker and Kevin Lane Keller
Cambridge, Mass. : Marketing Science Institute , [c1989]
|
| 251 |
no. 90-118
Designing successful transorganizational marketing alliances / Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 252 |
no. 90-102
A model of distributor firm and manufacturer firm working partnerships / James C. Anderson and James A. Narus
Cambridge, Mass. : Marketing Science Institute , c1989
|
| 253 |
no. 90-109
Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets / Siva K. Balasubramanian and V. Kumar
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 254 |
no. 90-116
The gray market threat to international marketing strategies / by Louis P. Bucklin
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 255 |
no. 90-119
Business strategies in an information economy / Stephan H. Haeckel
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 256 |
no. 90-110
The role of distribution in the diffusion of new durable consumer products / by J. Morgan Jones and Charlotte H. Mason
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 257 |
no. 90-113
Market orientation : the construct, research propositions, and managerial implications / by Ajay K. Kohli and Bernard J. Jaworski
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 258 |
no. 90-104
Enhancing the managerial relevance of information-processing theory in an advertising context / by Deborah J. MacInnis and Bernard J. Jaworski
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 259 |
no. 90-121
An empirical study of marketing negotiations in the Soviet Union / by Leonid I. Evenko, John L. Graham, Mahesh N. Rajan
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 260 |
no. 90-107
Implementing the marketing concept through a program of customer visits / by Edward F. McQuarrie and Shelby H. McIntyre
Cambridge, Mass. : Marketiang Science Institute , c1990
|
| 261 |
no. 90-123
Organizing to become market-driven : conference summary / prepared by Gordon S. Swartz
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 262 |
no.90-112
Consumer knowledge of normal prices : an exploratory study and framework / by Joel E. Urbany and Peter R. Dickson
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 263 |
no.90-100
Information processing from advertisements : toward an integrative framework / by Deborah J. MacInnis and Bernard J. Jaworski
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 264 |
no. 90-122
An empirical examination of relationships in an extended service quality model / A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1990
|
| 265 |
no. 90-101
Direct perceptual measurement : methodology and validity / by Michael D. Johnson and David A. Horne
Cambridge, Mass. : Marketing Science Institute , 1990
|
| 266 |
no. 90-105
The effects of perceived control and customer crowding on the service experience / by John E.G. Bateson and Michael K.M. Hui
Cambridge, Mass. : Marketing Science Institute , 1990
|
| 267 |
no. 90-106
Advertising repetition : a critical review of wear-in and wear-out / by Cornelia Pechmann and David W. Stewart
Cambridge, Mass. : Marketing Science Institute , 1990
|
| 268 |
no. 90-117
Adaptive designs for likert-type data : an approach for implementing marketing surveys / Jagdip Singh, Roy D. Howell and Gary K. Rhoads
Cambridge, Mass. : Marketing Science Institute , 1990
|
| 269 |
no. 91-123
Conceptualizing, measuring, and managing customer-based brand equity / Kevin Lane Keller
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 270 |
no. 91-114
The use of pledges to build and sustain commitment in distribution channels / Erin Anderson, Barton Weitz
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 271 |
no. 91-131
Beyond advertising and publicity : the domain of hybrid messages / Siva K. Balasubramanian
Cambridgve, Mass. : Marketing Science Institute , c1991
|
| 272 |
no. 91-130
Price and brand name as indicators of quality dimensions / Merrie Brucks, Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 273 |
no. 91-108
Applying targeted-marketing principles to consumer durables / Barry L. Bayus
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 274 |
no. 91-102
Determining inter-brand substitutability through survey measurement of consumer preference structures / Randolph E. Bucklin, V. Srinivasan
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 275 |
no. 91-116
Comparing dynamic consumer decision processes in real and computer-simulated environments / Raymond R. Burke ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 276 |
no.91-117
Learning about markets / George S. Day
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 277 |
no. 91-119
Recognizing and measuring brand assets / Peter H. Farquhar, Julia Y. Han, Yuji Ijiri
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 278 |
no. 91-132
Environment, strategy, and the use of computer-based data : case studies in product management / David K. Goldstein, Namjae Cho
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 279 |
no. 91-106
Modeling competitive pricing and market share : anatomy of a decision support system / Paul E. Green, Abba M. Krieger
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 280 |
no. 91-121
Evaluating development processes : QFD as an example / Abbie Griffin
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 281 |
no. 91-122
Measuring consumer perceptions of brand quality with scanner data : implications for brand equity / Wagner A. Kamakura, Gary J. Russell
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 282 |
no. 91-118
The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 283 |
no. 91-125
New product models : practice, shortcomings, and desired improvements / Vijay Mahajan, Jerry Wind
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 284 |
no. 91-110
Managing brand equity : conference summary / prepared by Eliot Maltz
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 285 |
no. 91-120
Measuring overall judgments and attribute evaluations : overall first vs. attributes first / K. Sridhar Moorthy
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 286 |
no. 91-111
The adoption of marketing and sales automation : a model to explore benefits and risks / Rowland T. Moriarty, Gordon S. Swartz
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 287 |
no. 91-128
Becoming more market oriented : an exploratory study of the programmatic and market-back approaches / John C. Narver, Stanley F. Slater
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 288 |
no. 91-104
The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation / Richard L. Oliver, Barton A. Weitz
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 289 |
no. 91-100
Shared marketing programs and the performance of different business strategies / Robert W. Ruekert and Orville C. Walker, Jr.
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 290 |
no. 91-115
Boundary role ambiguity in marketing positions : scale development and validation / Jagdip Singh, Gary K. Rhoads
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 291 |
no. 91-103
An examination of product and market characteristics that affect the financial outcomes of brand extensions / Daniel C. Smith
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 292 |
no. 91-124
Brand equity : a perspective on its meaning and measurement / Rajendra K. Srivastava and Allan D. Shocker
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 293 |
no. 91-105
Brand extension and order of entry / Mary Sullivan
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 294 |
no. 91-126
The organization of marketing activities of American manufacturers / Donald S. Tull ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 295 |
no. 91-127
The changing role of marketing in the corporation / Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 296 |
no. 91-109
The effects of switching costs on the termination of distribution channel relationships / Allen M. Weiss, Erin Anderson
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 297 |
no. 91-129
Manufacturer and retailer relationships : replacing power with strategic marketing partnerships / Lawrence H. Wortzel, Meera P. Venkatraman
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 298 |
no. 91-101
Do American businesses use global strategy? / George S. Yip
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 299 |
no. 91-112
Tears, cheers, and fears : the role of emotions in advertising : conference summary / prepared by Carolyn Yoon
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 300 |
no. 91-113
The nature and determinants of customer expectations of service / Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 301 |
no. 91-107
Assessing progress on meeting MSI priorities / Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , c1991
|
| 302 |
no. 92-100
Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr.
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 303 |
no. 92-106
The voice of the customer / Abbie Griffin and John R. Hauser
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 304 |
no. 92-104
Market orientation : antecendents and consequences / Bernard J. Jaworski, Ajay K. Kohli
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 305 |
no. 92-118
Market orientation, performance, and the moderating influence of competitive environment / Stanley F. Slater, John C. Narver
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 306 |
no. 92-134
A working consensus to collaborate : a field study of manufacturer-supplier dyads / Robert E. Spekman, Deborah Salmond
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 307 |
no. 92-126
The nature of organizational search in high-technology markets / Allen M. Weiss and Jan B. Heide
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 308 |
no. 92-124
Do pioneers really have long-term advantages? : a historical analysis / Peter N. Golder and Gerard J. Tellis
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 309 |
no. 92-123
A schema unification model of brand extensions / Sheri Bridges
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 310 |
no. 92-122
Diluting beliefs about family brands : when brand extensions have a negative impact / Deborah Roedder John, Barbara Loken
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 311 |
no. 92-120
Balancing co-marketing alliances for effectiveness / Louis P. Bucklin and Sanjit Sengupta
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 312 |
no. 92-119
Marketing communications, procedural learning, and consumer decision making / Amna Kirmani, Peter Wright
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 313 |
no. 92-101
Assessing reseller performance from the supplier's perspective / Nirmalya Kumar, Louis W. Stern, Ravi S. Achrol
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 314 |
no. 92-127
The advertising-sales promotion trade-off : theory and practice / George S. Low and Jakki J. Mohr
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 315 |
no. 92-132
Socially responsible organizational buying / Minette E. Drumwright
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 316 |
no. 92-131
The market value of trademarks measured via trademark litigation / Sanjai Bhagat, U.N. Umesh
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 317 |
no. 92-130
Altering message spacing to enhance memory of television commercials / Surendra N. Singh ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 318 |
no. 92-128
The effect of marketplace factors on private label penetration in grocery products / Raj Sethuraman
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 319 |
no. 92-108
Family decision-making for household durable goods / William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep Assar
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 320 |
no. 92-115
Factors affecting information search for consumer durables / William E. Baker and William L. Wilkie
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 321 |
no. 92-114
The customer visit : an emerging practice in business-to-business marketing / Edward F. McQuarrie, Shelby H. McIntyre
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 322 |
no. 92-109
Predicting post-advertisement attitudes / Debra Lynn Stephens, J. Edward Russo
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 323 |
no. 92-116
A financial approach to estimating firm-level brand equity and measuring the impact of marketing events / Carol J. Simon and Mary W. Sullivan
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 324 |
no. 92-112
The changing world of marketing
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 325 |
no. 92-113
Evolving relationships of retailers and manufacturers / prepared by Sandy D. Jap
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 326 |
no. 92-103
Conference on sales promotions from the consumer, manufacturer, and retailer perspectives / prepared by George Low
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 327 |
no. 92-125
Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 328 |
no. 92-102
A framework for identifying the legal and political risks of using new information technologies to support marketing programs / Paul N. Bloom, George R. Milne, Robert Adler
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 329 |
no. 92-107
A model incorporating promotion signal sensitivity for prescribing retailer promotion policy / J. Jeffrey Inman, Leigh McAlister
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 330 |
no. 92-111
Brand choice, purchase incidence, and segmentation : an integrated modeling approach / Randolph E. Bucklin, Sunil Gupta
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 331 |
no. 92-110
Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting / G. David Hughes
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 332 |
no. 92-121
Conceptualizing and testing a dynamic process model of service quality / William Boulding ... [et al.]
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 333 |
no. 92-133
The long-term differentiation value of marketing communication actions / William Boulding, Eunkyu Lee, Richard Staelin
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 334 |
no. 92-129
Retail power : monster or mouse? / Paul W. Farris and Kusum L. Ailawadi
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 335 |
no. 92-117
Truth in concentration in the land of 80/20 laws / David C. Schmittlein, Lee G. Cooper, Donald G. Morrison
Cambridge, Mass. : Marketing Science Institute , c1992
|
| 336 |
no. 93-100
Prior knowledge and the effect of message frames in advertising / Gerald E. Smith and Lawrence H. Wortzel
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 337 |
no. 93-112
Economic consequences of providing quality and customer satisfaction / Eugene W. Anderson, Claes Fornell, Donald R. Lehmann
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 338 |
no. 93-114
Seeing the voice of the customer : the zaltman metaphor elicitation technique / Gerald Zaltman, Robin A. Higie
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 339 |
no. 93-106
Organizational buying contexts and the procurement process / Michele D. Bunn and William D. Perrault, Jr.
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 340 |
no. 93-108
Development and validation of the corporate social style inventory : a measure of customer service skills / Juan I. Sanchez and Scott L. Fraser
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 341 |
no. 93-110
Behind the state of the union : the impact of design and social processes on relationships in shared management joint venture teams / Jane E. Salk
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 342 |
no. 93-111
Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 343 |
no. 93-102
Global market strategies of U.S. and Japanese businesses / George S. Yip, Johny K. Johansson
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 344 |
no. 93-113
Consumer search and decision problems in a transitional economy : Hungary, 1989-1992 / Lawrence F. Feick, Robin A. Higie and Linda L. Price
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 345 |
no. 93-103
Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets / prepared by Marjorie Adams
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 346 |
no. 93-109
Product managers' use of scanner data : a story of organizational learning / David K. Goldstein
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 347 |
no. 93-104
Ten lessons for improving service quality / Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 348 |
no. 93-101
New tools for understanding brand competition : integrating household and retail scanner data / Gary J. Russell and Wagner A. Kamakura
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 349 |
no. 93-107
A knowledge-based approach for screening product innovations / "Ram" Sundaresan Ram and Sudha Ram
Cambridge, Mass. : Marketing Science Institute , c1993
|
| 350 |
no. 93-105
Market share and growth are not good predictors of the A/S ratio / by Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry
Cambridge, Mass. : Marketing Science Institute , c1993
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