| 1 |
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt
New York : McGraw-Hill , 1962
|
| 2 |
Problems in marketing / by Milton P. Brown ... [et al.]
4th ed. - New York ; Maidenhead : McGraw-Hill , 1968
|
| 3 |
Marketing management & administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr.
Completely revised ed. (International student ed). - New York : McGraw-Hill. - Tokyo : Kōgakusha , c1968
|
| 4 |
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr.
New York ; London : McGraw-Hill , c1963
|
| 5 |
Cases in advertising management / by harper W. Boyd, Vernon Fryburger & Ralph Westfall
New York : Mcgraw-Hill , 1964
|
| 6 |
Marketing management in action / Victor P. Buell
San Francisco : McGraw-Hill , 1966
|
| 7 |
Merchandising for tomorrow / E.B. Weiss
New York : McGraw-Hill , 1961
|
| 8 |
Advertising agency operations and management / by Roger Barton
New York : McGraw-Hill , 1955
|
| 9 |
Advertising copy and communication / S. Watson Dunn
New York : McGraw-Hill , 1956
|
| 10 |
Motivation in advertising : motives that make people buy / Pierre Martineau
New York : McGraw-Hill , 1957
|
| 11 |
Successful television and radio advertising / by Gene F. Seehafer, Jack W. Laemmar
New York : McGraw-Hill , 1959
|
| 12 |
Management in marketing : text and cases / Hector Lazo, Arnold Corbin
New York : McGraw-Hill , 1961
|
| 13 |
Modern marketing management : an integrated approach / Ferdinand F. Mauser
New York : McGraw-Hill , 1961
|
