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The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates

Material Type Books
Edition Rev. ed
Publisher Cambridge, Mass. : MIT Press
Year c1988
Size xiv, 425 p. : ill. ; 21 cm

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Faculty of Social Studies [Rinkokan] B1F Stacks
314.895||D4-1A 892002960


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Bibliography ID BB00088425
Text Language English
Notes Bibliography: p. [397]-407
Includes index
Authors  *Diamond, Edwin
 Bates, Stephen, 1958-
Subjects LCSH:Advertising, Political -- United States  All Subject Search
LCSH:Television advertising -- United States  All Subject Search
Classification LCC:JF2112.A4
DC19:659.2/9320973
NDC8:361.46
Vol ISBN:0262040956 Export RefWorks(Selected volume only)
: pbk. ; ISBN:0262540495 Export RefWorks(Selected volume only)
NCID BA06532684
TOC

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