| 1 |
The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan
pbk.. - Chicago, Ill. : American Marketing Association , 1987
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| 2 |
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt / edited by Alan R. Andreasen, David M. Gardner
Chicago : American Marketing Association , c1979
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| 3 |
Marketing public transportation : policies, strategies, and research needs for the 1980's / [edited by] Richard K. Robinson, Christopher H. Lovelock
Chicago, Ill. : American Marketing Association , c1981
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| 4 |
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984
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| 5 |
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985
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| 6 |
Designing a winning service strategy : [7th annual Service[s] Marketing Conference proceedings] / edited by Mary Jo Bitner, Lawrence A. Crosby
Chicago, Ill. : American Marketing Association , c1989
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| 7 |
The effect of information on consumer and market behavior / edited by Andrew A. Mitchell
Chicago : American Marketing Association , c1978
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| 8 |
no. 26
Changing marketing systems : consumer, corporate and government interfaces : 1967 Winter Conference, December 27-29, 1967, Washington, D.C. / edited by Reed Moyer
Chicago : American Marketing Association , [1968]
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| 9 |
no. 45
Marketing strategies for a tough environment / [edited by] Peter J. LaPlaca, Newton Frank ; [cover design by Mary Jo Krysinski]
Chicago Ill. : American Marketing Association , c1980
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| 10 |
Multinational product management / edited by Warren J. Keegan and Charles S. Mayer
Chicago : American Marketing Association , c1977
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| 11 |
Marketing and the quality of life / edited by Fred D. Reynolds and Hiram C. Barksdale
Chicago : American Marketing Association , c1978
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