| 1 |
International marketing / Stanley J. Paliwoda
London : Heinemann , 1986
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| 2 |
The International marketing digest / edited by Malcolm H.B. McDonald and S. Tamer Cavusgil ; published on behalf of the Chartered Institute of Marketing
Oxford : Heinemann Professional Pub. , 1990
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| 3 |
Marketing to the retail trade / Geoffrey Randall
Oxford : Heinemann Professional Pub. , 1990
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| 4 |
The customer service planner / Martin Christopher
Oxford ; Boston : Butterworth-Heinemann , 1992
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| 5 |
. Professional development
Market focus : achieving and sustaining marketing effectiveness / Rick Brown
: pbk. - Oxford ; Boston : Butterworth-Heinemann , 1993
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| 6 |
Business law : a complete guide for students of business and marketing / R.G. Lawson and D. Smith
2nd ed. - Oxford : Butterworth Heinemann , 1992
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| 7 |
practitioner
The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard
: pbk. - Oxford : Butterworth-Heinemann , 1993, c1991
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| 8 |
Trade marketing strategies : the partnership between manufacturers, brands and retailers / Geoffrey Randall
2nd ed. - Oxford : Butterworth-Heinemann , 1994
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| 9 |
. Professional develoment
Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.]
Oxford : Butterworth-Heinemann , 1995
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| 10 |
Professional development
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck
Oxford : Butterworth-Heinemann , 1997
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| 11 |
How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard
2nd ed.. - Oxford : Heinemann , 1988
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| 12 |
. Professional development
Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne
: pbk. - Oxford : Butterworth-Heinemann , 1993, c1991
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