Russell, Gary J. (Gary John), 1954-
著者名典拠詳細を非表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | nuc88-074587: His The impact of decision rules on advertising measurement, 1985 (hdg. on ICU rept.: Russell, Gary John, 1954- ; usage: Gary J. Russell) Kamakura, W.A. Measuring consumer perceptions ..., c1991: t.p. (Gary J. Russell) p. 30 (assistant prof. of management, Vanderbilt U.) |
| 生没年等 | 1954 |
| コード類 | 典拠ID=AU00266980 NCID=DA07437594 |
| 1 | New tools for understanding brand competition : integrating household and retail scanner data / Gary J. Russell and Wagner A. Kamakura Cambridge, Mass. : Marketing Science Institute , c1993 |
| 2 | Measuring consumer perceptions of brand quality with scanner data : implications for brand equity / Wagner A. Kamakura, Gary J. Russell Cambridge, Mass. : Marketing Science Institute , c1991 |