Kamakura, Wagner A.
著者名典拠詳細を非表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | His Measuring consumer perceptions of brand quality ..., c1991: t.p. (Wagner A. Kamakura) p. 30 (ass. prof. of management, Vanderbilt U.) |
| コード類 | 典拠ID=AU00266978 NCID=DA07437506 |
| 1 | Marketing research / edited by Wagner A. Kamakura Chichester : Wiley , 2011 |
| 2 | Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura Boston : Kluwer Academic Publishers , c1998 |
| 3 | Measuring consumer perceptions of brand quality with scanner data : implications for brand equity / Wagner A. Kamakura, Gary J. Russell Cambridge, Mass. : Marketing Science Institute , c1991 |