Marconi, Joe
著者名典拠詳細を非表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | His Crisis marketing, c1992: t.p. (Joe Marconi) jkt. (exec. vice pres., Weber Cohn & Riley, Chicago) |
| コード類 | 典拠ID=AU00240952 NCID=DA06423608 |
| 1 | Image marketing : using public perceptions to attain business objectives / Joe Marconi Lincolnwood, Ill. : NTC Business Books , c1996 |
| 2 | Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi Chicago, IL ; Cambridge, UK : Probus , c1993 |
| 3 | Crisis marketing : when bad things happen to good companies / Joe Marconi Chicago, Ill. : Probus Pub. , c1992 |