| 1 |
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
hardback,: international ed. - 7th ed. - New York : McGraw-Hill Education , c2018
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| 2 |
서비스마케팅 / Vararie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler 저자 ; 전인수, 배일현 역자
서울 : 한국맥그로힐 , c2007
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| 3 |
カスタマー・エクイティ : ブランド、顧客価値、リテンションを統合する / ローランド・T.ラスト, バレリー・A.ザイタムル, キャサリン・N.レモン著 ; 近藤隆雄訳
東京 : ダイヤモンド社 , 2001.9
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| 4 |
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
International ed.. - 2nd ed. - Boston : Irwin/McGraw-Hill , c2000
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| 5 |
Price and brand name as indicators of quality dimensions / Merrie Brucks, Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1991
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| 6 |
The nature and determinants of customer expectations of service / Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman
Cambridge, Mass. : Marketing Science Institute , c1991
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| 7 |
An empirical examination of relationships in an extended service quality model / A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1990
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| 8 |
Communication and control processes in the delivery of service quality / by Valarie A. Zeithaml, Leonard L. Berry and A. Parasuraman
Cambridge, Mass. : Marketing Science Institute , c1987
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| 9 |
Defining and relating price, perceived quality, and perceived value / by Valarie A. Zeithaml
Cambridge, Mass. : Marketing Science Institute , c1987
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| 10 |
Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml, and Leonard L. Berry
Cambridge, Mass. : Marketing Science Institute , 1986
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| 11 |
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985
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| 12 |
A conceptual model of service quality and its implications for future research / by A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry
Cambridge, Mass. : Marketing Science Institute , 1984
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