Rao, Vithala R.
著者名典拠詳細を非表示
| 著者の属性 | 個人 |
|---|---|
| 一般注記 | Green, P. E. Applied multidimensional scaling, 1972 Graduate School of Business and Public Administration, Cornell Univ His Measurement and use of market ... 1986: t.p. (Vithala R. Rao) |
| コード類 | 典拠ID=AU00162287 NCID=DA0377723X |
| 1 | Applied conjoint analysis / Vithala R. Rao Heidelberg : Springer , c2014 |
| 2 | Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel Reading, Mass. : Addison-Wesley , c1998 |
| 3 | Measurement and use of market response functions for allocating marketing resources / by Vithala R. Rao and Darius J. Sabavala Cambridge, Mass. : Marketing Science Institute , c1986 |
| 4 | Sales forecasting methods : a survey of recent developments / by Vithala R. Rao and James E. Cox, Jr Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138) : Marketing Science Institute , 1978 |
| 5 | Nonmetric approaches to multivariate analysis in marketing / [by] Paul E. Green & Vithala R. Rao [Cambridge : Marketing Science Institute] , 1970 |
| 6 | A note on alternative approaches to the multidimensional scaling of similarities data / by Paul E. Green & Vithala R. Rao [Cambridge, Mass. : Marketing Science Institute] , 1970 |