DOORS（同志社大学図書館）

Shocker, Allan D.

著者の属性	個人
一般注記	Analytic approaches to product and marketing planning, 1979 (a.e.) t.p. (Allan D. Shocker) p. v (prof., Univ. of Pittsburgh) Shocker, A.D. Pretest market models, 1986: t.p. (Allan D. Shocker)
コード類	典拠ID=AU00161426 NCID=DA03748581


1	Brand equity : a perspective on its meaning and measurement / Rajendra K. Srivastava and Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , c1991
2	Pretest market models : a critical evaluation / by Allan D. Shocker and William G. Hall Cambridge : Marketing Science Institute , 1986
3	Analytic approaches to product and marketing planning : the second conference : proceedings of conference / cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , 1982
4	Analytic approaches to product and marketing planning : proceedings of workshop / cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979
5	Identifying competitive product-market boundaries : strategic and analytical issues / by George S. Day & Allan D. Shocker Cambridge : Marketing Science Institute , c1976